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Google Ads + Google Analytics 4

Send new Google Analytics 4 conversion events as offline conversions in Google Ads

Create a smoother, more productive advertising workflow by linking Google Analytics 4 and Google Ads. Whenever a new conversion event is detected in Google Analytics 4, this automation will directly send an offline conversion to Google Ads. This integration allows you to efficiently manage your ad strategy, streamlining your conversion tracking to maximize your advertising efforts.

Create a smoother, more productive advertising workflow by linking Google Analytics 4 and Google Ads. Whenever a new conversion event is detected in Google Analytics 4, this automation will directly send an offline conversion to Google Ads. This integration allows you to efficiently manage your ad strategy, streamlining your conversion tracking to maximize your advertising efforts.

  1. When this happens...
    Google Analytics 4Google Analytics 4
    New Conversion Event

    Triggers when a new conversion event is created.

    TriggerScheduled
  2. automatically do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Google Analytics 4 triggers, actions, and search

    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Scheduled
    Try It
    • Measurement Display NameRequired

    Action
    Write
  • Google Analytics 4 triggers, actions, and search

    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search

    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event NameRequired

    Action
    Write
    • Report Start DateRequired

    • Report End DateRequired

    • Date NameRequired

    • Dimension

    • Comparison

    • Value

    • Metric

    • Comparison

    • Value

    • Offset

    • Limit

    • Currency

    • Keep empty rows

    • Return property quota

    Action
    Write
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
google-ads logo
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Learn moreHelp

Related categories

  • Ads & Conversion
  • Google

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google-analytics-4 logo

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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