Connect Freshsales Suite and Google Ads to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
Free tier available

Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings Freshsales Suite and Google Ads together. Build enterprise-grade automation in minutes.

Our most popular template

Send offline conversions in Google Ads when new contacts are added to a list in Freshsales Suite
Details
Try it
Freshsales Suite + Google Ads
Add new Freshsales Suite contacts to a Google Ads customer list with email
Details
Try it
Freshsales Suite + Google Ads
Add new Freshsales Suite contacts to your Google Ads customer list
Details
Try it
Freshsales Suite + Google Ads
Create Google Ads offline conversions for new Freshsales Suite deals
Details
Try it
Freshsales Suite + Google Ads
Add new Freshsales Suite contacts to a Google Ads customer list
Details
Try it
Freshsales Suite + Google Ads
Add new Freshsales Suite contacts to Google Ads customer list
Details
Try it
Freshsales Suite + Google Ads

Send offline conversions in Google Ads when new contacts are added to a list in Freshsales Suite

Details

Try it

Freshsales Suite + Google Ads

Add new Freshsales Suite contacts to a Google Ads customer list with email

Details

Try it

Freshsales Suite + Google Ads

Add new Freshsales Suite contacts to your Google Ads customer list

Details

Try it

Freshsales Suite + Google Ads

Create Google Ads offline conversions for new Freshsales Suite deals

Details

Try it

Freshsales Suite + Google Ads

Add new Freshsales Suite contacts to a Google Ads customer list

Details

Try it

Freshsales Suite + Google Ads

Add new Freshsales Suite contacts to Google Ads customer list

Details

Try it

Freshsales Suite + Google Ads

Update Google Ads conversions when Freshsales Suite deals are updated
Details
Try it
Freshsales Suite + Google Ads
Create new Freshsales Suite contacts from new Google Ads leads form entries
Details
Try it
Google Ads + Freshsales Suite

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Freshsales Suite with Google Ads - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Contacts Added to a List" from Freshsales Suite.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Freshsales Suite and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Filter Name
  Required
Trigger
Polling
Try It
- Filter Name
  Required
Trigger
Polling
Try It
- Filter Name
  Required
Trigger
Polling
Try It
- Filter Name
  Required
Trigger
Polling
Try It
- Title
  Required
- Associated Module
  Required
- Attendees Email
  Required
- From Date
  Required
- To Date
  Required
- Targetable Id
  Required
- Location
- Description
- Time Zone
- Outcome
Action
Write

- Associated Module
  Required
- Targetable Id
  Required
- Title
  Required
- Due Date
  Required
- Owner Id
  Required
- Outcome Id
  Required
- Description
- Task Type
- Collaborators
Action
Write
- Module Name
  Required
Action
Write

- Associated Module
  Required
- Targetable Id
  Required
- Title
  Required
- Owner Id
  Required
- Start Date
  Required
- End Date
  Required
- Sales Activity Type
  Required
- Outcome
- Location
- Collaborators
- Notes
Action
Write
- Unique Identifer Name
  Required
- Unique Identifier
  Required
- Event Name
  Required
- Additional Event Properties
Action
Write
- Update By
  Required
- Enter Account Name /Account ID
  Required
Action
Write
- Deal ID
  Required
Action
Write
- Search By
  Required
- Enter Account ID / Name
  Required
Action
Search
- Search By
  Required
- Enter Contact ID / Email / Phone No/External ID
  Required
Action
Search
- Search By
  Required
- Enter Contact ID / Email / Phone No/External ID
  Required
- First Name
- Last Name
- Work Number
- Mobile Number
- Emails
- Do You Want to Update Lifecycle Stage and Status
- Do You Want To Add Contact To List
- List Name
Action
Search or write
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

- Filter Name
  Required
- Include Contact Details
Trigger
Polling
Try It
- Filter Name
  Required
Trigger
Polling
Try It
- Filter Name
  Required
Trigger
Polling
Try It
- Select Module
  Required
- Unique Identifier
  Required
- File Name
  Required
- File Path
  Required
- Share with team
Action
Write
- Update By
  Required
- Enter Email / Contact ID
  Required
- Note
  Required
Action
Write
- Name
Action
Write
- First Name
- Last Name
- Work Number
- Mobile Number
- Emails
- Do You Want to Update Lifecycle Stage and Status
- Do You Want To Add Contact To List
- List Name
Action
Write
- Name
- Deal Value
Action
Write
- Associated module
  Required
- Enter Note
  Required
- Targetable Id
  Required
Action
Write
- Update By
  Required
- Enter Email / Contact ID / Mobile Number / External ID
  Required
- Do You Want to Update Lifecycle Stage and Status
- Choose one of the operation
- List Name
Action
Write
- Email ID of the User
  Required
Action
Search
- Find By
  Required
- Enter Name / Deal ID
  Required
Action
Search
- Search By
  Required
- Enter Account ID / Name
  Required
- Name
Action
Search or write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

For AI agents & developers

Use Freshsales Suite and Google Ads with AI agents and code

Beyond Zap workflows. Call Freshsales Suite and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Freshsales Suite and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add File
Add Contact to Customer List With Email

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Freshsales Suite and Google Ads actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* freshsales-suite / google-ads action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Freshsales Suite and Google Ads

Update Freshsales deals with Google Ads lead form entries

Zapier can link new lead form entries in Google Ads directly to Freshsales Suite by updating the relevant deals in your CRM. This setup bridges marketing efforts to sales progress, keeps deal information up-to-date, and eliminates the need for repetitive data entry, improving response times.

Business Owner

Try it

Automatically remove stale contacts from customer lists

Leverage Zapier to automatically remove outdated or incorrect contacts in Google Ads' customer lists based on updates in Freshsales Suite. This ensures ad targeting remains accurate and saves IT teams from manually handling contact removal.

Try it

Sync new Freshsales contacts to Google Ads campaigns

When a new contact is created in Freshsales Suite, Zapier can instantly add that contact to a specific Google Ads campaign. This ensures marketing campaigns are consistently targeting newly added leads, removing manual syncing tasks and helping optimize ad conversions.

Marketing & Marketing Ops

Try it

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Freshsales Suite to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Freshsales Suite + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Freshsales Suite and Google Ads

How do I set up the integration between Freshsales Suite and Google Ads?

To set up the integration, you need to connect both your Freshsales Suite account and Google Ads account to our platform. Once connected, you can create workflows that define triggers and actions. For example, a new lead in Freshsales can trigger an action to add that lead to a specific Google Ads campaign.

Can I create custom triggers for the Freshsales Suite and Google Ads integration?

Yes, you can create custom triggers. For instance, you may set up a trigger for when a lead's status changes in Freshsales Suite, which could then trigger an action to update an audience in Google Ads.

What types of actions can be initiated in Google Ads through this integration?

Actions include adding leads to specific campaigns or ad groups in Google Ads, updating audience lists, or even pausing/resuming campaigns based on changes made in Freshsales Suite.

Are there any prerequisites for connecting Freshsales Suite with Google Ads?

The main prerequisites are active accounts on both Freshsales Suite and Google Ads. Additionally, appropriate permissions are required to access and modify data within these platforms for the integration to function correctly.

Is it possible to track conversions from Google Ads back into Freshsales Suite?

Yes, conversion tracking is supported. You can set up workflows where engagements or conversions captured by Google Ads feed back into Freshsales Suite as updated lead information or activities.

How frequently does data sync occur between Freshsales Suite and Google Ads?

Data sync frequency depends on how the workflow is configured. It can be set up for real-time synchronization or scheduled intervals such as hourly or daily updates.

What should I do if the integration isn’t working as expected?

If the integration isn’t functioning correctly, first check if all settings are configured properly and that permissions are granted appropriately. If issues persist, consult our support documentation or reach out to our support team for assistance.

About Freshsales Suite

Freshsales Suite is an online, cloud-based CRM with integrated phone and email, user behavior tracking, lead scoring and more.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Google

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

Connect Freshsales Suite and Google Ads to power AI-driven automation

Launch your first automated workflow

Send offline conversions in Google Ads when new contacts are added to a list in Freshsales Suite

Add new Freshsales Suite contacts to a Google Ads customer list with email

Add new Freshsales Suite contacts to your Google Ads customer list

Create Google Ads offline conversions for new Freshsales Suite deals

Add new Freshsales Suite contacts to a Google Ads customer list

Add new Freshsales Suite contacts to Google Ads customer list

Send offline conversions in Google Ads when new contacts are added to a list in Freshsales Suite

Add new Freshsales Suite contacts to a Google Ads customer list with email

Add new Freshsales Suite contacts to your Google Ads customer list

Create Google Ads offline conversions for new Freshsales Suite deals

Add new Freshsales Suite contacts to a Google Ads customer list

Add new Freshsales Suite contacts to Google Ads customer list

Update Google Ads conversions when Freshsales Suite deals are updated

Create new Freshsales Suite contacts from new Google Ads leads form entries

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Freshsales Suite and Google Ads with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Freshsales Suite and Google Ads

Update Freshsales deals with Google Ads lead form entries

Automatically remove stale contacts from customer lists

Sync new Freshsales contacts to Google Ads campaigns

Learn how to automate Google Ads on the Zapier blog

How to track Google Ads leads in a Google Sheet

How to instantly follow up on Google Ads leads with custom notifications

Track offline conversions in Google Ads with Zapier

Make work flow with AI

Frequently Asked Questions about Freshsales Suite + Google Ads integrations

Connect Freshsales Suite to Google Ads on the world's largest no-code automation platform