Facebook Custom Audiences + Marketo

Facebook Custom Audiences + Marketo integrations

Add new Marketo leads to Facebook Custom Audiences for personalized targeting

Quickly expand your marketing reach with this efficient workflow. When a new lead is added in Marketo, it will create a custom audience in Facebook Custom Audiences, ensuring that your targeted advertising campaigns are consistently updated with fresh prospects. Stay on top of your marketing game and give new leads the attention they deserve with this seamless automation.

When this happens...
New LeadTriggers when a new lead is created.
TriggerPolling
automatically do this!
Create Custom AudienceTriggers when a new custom audience is created.
ActionWrite

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More things you can do with Marketo and Facebook Custom Audiences

Discover other triggers and actions you can use with Marketo and Facebook Custom Audiences

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search

- Company Name
  Required
- External Company ID
  Required
Action
Search or write
- Name
  Required
- Description
Action
Write
- Custom Audience
  Required
- Email
  Required
Action
Write

- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write
- Custom_audience
  Required
- Email
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

About Facebook Custom Audiences

Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Facebook

Premium

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

Premium

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Related Zap Templates

Assign emails in Facebook Custom Audiences with new Marketo leads

Related Zap Templates

Assign emails in Facebook Custom Audiences with new Marketo leads