Add newly-abandoned carts in DashNex PowerTech Store Builder to audiences in Facebook Custom Audiences

When carts are abandoned, it's a good idea to add that customer email address to a custom audience on Facebook so that you can run a retargeting ad and hopefully convince them to come back and complete the purchase. That's where this integration comes in. Once it's active, this Zap automatically adds an email to a specified audience in Facebook Custom Audiences as soon as a cart in DashNex PowerTech Store Builder is abandoned.