Cal.com + Google Ads

Cal.com + Google Ads integrations

Create new Google Ads conversions when new Cal.com bookings are made

This workflow springs into action when a new booking is made on Cal.com, passing the info along to Google Ads to send an offline conversion. This seamless linkage between Cal.com and Google Ads not only improves your ads' performance but also keeps your advertising data up-to-date. Ideal for businesses aiming to enhance their online ads effectiveness using real-world conversion data.

When this happens...
Booking CreatedTriggers when a new booking is created.
TriggerInstant
automatically do this!
Send Offline ConversionSends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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More things you can do with Cal.com and Google Ads

Discover other triggers and actions you can use with Cal.com and Google Ads

Booking Cancelled
Triggers when a booking is cancelled.
Trigger
Instant
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Booking Rescheduled
Triggers when a booking is rescheduled.
Trigger
Instant
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Out of Office Created
Triggers when a new Out Of Office entry is created.
Trigger
Instant
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- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write

- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

Booking Created
Triggers when a new booking is created.
Trigger
Instant
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Meeting Ended
Triggers after meeting ends.
Trigger
Instant
Try It
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

About Cal.com

Cal.com simplifies scheduling for individuals, teams, and developers with powerful features and integrations that make booking effortless.

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Related categories

Scheduling & Booking

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Google

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