Connect Back At You and Google Ads to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Contact Create" from Back At You.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Back At You and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Contact Create
Triggers when one or more contacts are created.
Trigger
Polling
Try It
- Source Name
- Buyer/Seller
- First Name
- Last Name
- Email - Primary
- Email - Secondary
- Phone - Mobile
- Phone - Home
- Phone - Work
- Phone - Work Extension
- Phone - Fax
- Address - Street
- Address - Unit
- Address - City
- Address - State/Province
- Address - Postal Code
- Address - Country Code
- Company Name
- Title
- Website
- Spouse
- Birth Date
- Assigned - User ID (**ADMIN API TOKENS ONLY**)
- Owner - User ID (**ADMIN API TOKENS ONLY**)
Action
Write
- Source Name
- Buyer/Seller
- First Name
- Last Name
- Email - Primary
- Email - Secondary
- Phone - Mobile
- Phone - Home
- Phone - Work
- Phone - Work Extension
- Phone - Fax
- Address - Street
- Address - Unit
- Address - City
- Address - State/Province
- Address - Postal Code
- Address - Country Code
- Company Name
- Title
- Website
- Spouse
- Birth Date
- Contact ID
- Assigned - User ID (**ADMIN API TOKENS ONLY**)
- Owner - User ID (**ADMIN API TOKENS ONLY**)
Action
Write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write

- Use Google Ads as...
  Required
- Managed Account
- Name
  Required
- Description
- Membership duration (days)
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
Action
Write

- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Name
- Description
- Membership duration (days)
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Name
  Required
Action
Search

Contact Update
Triggers when one or more contacts are updated or deleted.
Trigger
Polling
Try It
- Source Name
- Buyer/Seller
- First Name
- Last Name
- Email - Primary
- Email - Secondary
- Phone - Mobile
- Phone - Home
- Phone - Work
- Phone - Work Extension
- Phone - Fax
- Address - Street
- Address - Unit
- Address - City
- Address - State/Province
- Address - Postal Code
- Address - Country Code
- Company Name
- Title
- Website
- Spouse
- Birth Date
- Additional Field 1 - Key
- Additional Field 1 - Value
- Additional Field 2 - Key
- Additional Field 2 - Value
- Additional Field 3 - Key
- Additional Field 3 - Value
- Additional Field 4 - Key
- Additional Field 4 - Value
- Assigned - User ID (**ADMIN API TOKENS ONLY**)
- Owner - User ID (**ADMIN API TOKENS ONLY**)
Action
Write
- First Name
- Last Name
- Primary Email
- Mobile Phone
- Home Phone
- Search must match at least these fields
  Required
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Name
  Required
- Description
- Membership duration (days)
Action
Search or write

For AI agents & developers

Use Back At You and Google Ads with AI agents and code

Beyond Zap workflows. Call Back At You and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Back At You and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

New Contact
Add Contact to Customer List With Email

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Back At You and Google Ads actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* back-at-you-bay-crm / google-ads action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Back At You and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Back At You to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Back At You

Back At You is a comprehensive real estate technology platform that brokerages work more efficiently.

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Related categories

CRM (Customer Relationship Management)

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Google

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