Connect HubSpot and Salesforce to unlock the power of automation
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Set up your first integration
Quickly connect HubSpot to Salesforce with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate HubSpot with Salesforce - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects HubSpot and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use HubSpot and Salesforce
Align HubSpot deals with Salesforce opportunities
Automate your deal tracking by having Zapier create or update Salesforce opportunities every time HubSpot deals are added or updated. This keeps business owners aware of sales progression or gaps while driving better decision-making based on accurate CRM reports.
Business Owner
Track new Salesforce records in HubSpot
When a new Salesforce record (like a deal or lead) is created, Zapier can instantly add it to HubSpot. This bridges the gap between platforms enabling IT admins to streamline how data flows between CRMs without building custom API connections. It helps both platforms stay up to date effortlessly.
ITSync new HubSpot contacts to Salesforce
Zapier ensures that when HubSpot generates a new contact, it automatically syncs as a new contact in Salesforce. This cleanup workflow eliminates manual entry and keeps marketing and sales teams aligned. By automating this process, the teams improve productivity and reduce data inconsistencies.
Marketing & Marketing OpsLearn how to automate HubSpot on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Frequently Asked Questions about HubSpot + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Salesforce
What is the first step in integrating HubSpot with Salesforce?
The first step in integrating HubSpot with Salesforce is to ensure that both platforms are properly set up and that you have the right permissions. From there, you can set up triggers in HubSpot to sync contacts, leads, or companies to Salesforce. Our integration process assists with mapping fields between the two applications.
How do triggers function within the HubSpot and Salesforce integration?
Triggers in our integration allow you to specify an event in HubSpot, such as a new contact being created or updated, which then initiates an action within Salesforce. For instance, once a contact is created in HubSpot, we can automatically push that information into Salesforce as a new lead.
Can workflow automations from HubSpot be mirrored in Salesforce?
Yes, using our integration tools, specific workflow automations triggered in HubSpot can result in corresponding actions within Salesforce. For example, if a deal stage changes in HubSpot, that can be mirrored as an opportunity update in Salesforce.
How frequently do data syncs occur between the two platforms?
The frequency of data synchronization between HubSpot and Salesforce depends on your specific configuration. By default, we offer real-time syncing where possible but also support scheduled daily updates for less time-sensitive data.
Are there any limitations on data fields when integrating HubSpot with Salesforce?
While most standard and custom fields can be mapped during integration setups, some limitations exist around special field types or very large custom objects. We recommend checking compatibility during your setup process.
What happens if there's a conflict between data values in both systems?
In cases of conflicting data between HubSpot and Salesforce, we provide options for reconciliation rules which determine which system's value takes precedence. You can set these rules based on your business priorities.
Is it possible to integrate only specific objects or data points from HubSpot with Salesforce?
Yes, our integration setup allows for selective syncing so you can choose specific objects or data points from HubSpot to be integrated with Salesforce based on criteria like lead status or contact properties.
