When this happens...
SalesforceNew Lead
Then do this...
HubSpotCreate or Update Contact

Now that those leads are in the system, it's time to chase them down, not copy their personal details around. Make sure your lists stay updated while you keep working by setting up this Zap between Salesforce and HubSpot. From then on, whenever you add a lead to Salesforce, this automation will create a new contact for them on HubSpot if they don't already exist, or update the match with new details if they do, all without any further effort on your part.

How this Salesforce-HubSpot integration works

  1. A new lead is added on Salesforce
  2. Zapier automatically creates or updates a contact on HubSpot

Apps involved

  • Salesforce
  • HubSpot

Why Zapier?


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It's easy to connect HubSpot + Salesforce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Contact in List

Triggers when a contact is added to the specified list. (Marketing Hub Starter plans and above)

Create or Update Contact

Creates a new contact or updates an existing contact based on email address.

New Form Submission

Triggers when a form is submitted.

Create Form Submission

Creates a new submission for a selected form.

New Contact

Triggers when a new contact is created.

Add Contact to List

Adds a contact to a specific static list. (Marketing Hub Starter plans and above)

New Lead

Triggers when a new lead is created.

Create Lead

Create a new lead.

New Custom Object

Triggers when a new custom object (of the type you choose) is created.

Add a Lead to a Campaign

Add a lead to a campaign.

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Salesforce is a leading enterprise customer relationship manager (CRM) application.

See Salesforce Integrations