Formidable Forms
When this happens...
Formidable FormsNew Entry
Then do this...
PardotCreate Prospect

Capturing sales information on Formidable? Make sure to bring it into Pardot as soon as it becomes available by setting up this Formidable Pardot integration. It will trigger with every new Formidable entry you receive after you activate it, adding a new prospect with all the information you need.

How It Works

  1. A new entry is received on Formidable
  2. Zapier automatically creates a prospect on Pardot

What You Need

  • Formidable account
  • Pardot account

Why Zapier?


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It's easy to connect Formidable Forms + Pardot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Entry

Triggers when a new form is submitted.

Create Prospect

Creates a new Prospect record within Pardot.

New Prospect

Triggers when a new Prospect is synced to Pardot.

Update Prospect

Updates an existing prospect.

Delete Entry

Triggers when an entry is deleted.

Add Prospect to List

Adds an existing prospect to a list.

Send List Email

Creates and sends a list email.

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Formidable Forms is a WordPress plugin that helps you create beautiful drag and drop forms with custom styling. You and your visitors can submit and edit entries and posts from the front-end of your site. When you have data, display it with graphs and custom views.

Learn More

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

See Pardot Integrations