1.Capture new report payload
Integrate Local Falcon and reporting inputs to extract heatmap URLs, metrics, and location context to centralize scan data.
Create Local SEO scan records in central database
Automatically capture Local Falcon new reports and heatmap metrics across Local Falcon. Create and update Airtable scan records when heatmaps generate, coordinates refresh, or key metrics appear—so you can standardize fields, avoid duplicates, and analyze trends without manual reporting.
How this automation preserves local scan history
When Local Falcon new reports arrive, scattered heatmap data can lead to duplicate scans and late trend insights. This automation formats report values and creates scan records while optionally finding matches—so your team can analyze local performance without chasing duplicates.
Local Falconor swap with your favorite app
2.Normalize metrics and coordinates
Integrate Formatter by Zapier and data transformation tools to convert numeric metrics and standardize lat and lng to clean scan fields.
Formatter by Zapieror swap with your favorite app
3.Create scan record
Integrate Airtable and database mapping to create a new record and attach heatmap images and store public reference URLs.
Airtableor swap with your favorite app
4.Find and update matching scan
Integrate Airtable and record lookup to find a place identifier match and skip or update to prevent duplicate rows.
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