1.Pulls new row payload from dataset
Integrate Google BigQuery and data warehouse tools to pull the new ICP subscriber row payload into the workflow.
Send new ICP subscriber conversion events to ad platform
Automatically detect new ICP subscriber rows across Google BigQuery and Zapier. Instantly send server-side Facebook conversion events when qualifying records arrive, when subscriber payloads match rules, or when duplicates are skippedβso you can improve attribution, measure conversions, and avoid manual conversion uploads.
How this automation protects conversion attribution signals
When new ICP subscriber rows land in your warehouse, attribution can get noisy and ad measurement breaks for conversions. This automation pulls the new row, filters qualifying records, and sends a mapped Facebook Conversions eventβso your team can measure without manual conversion uploads.
Google BigQueryor swap with your favorite app
2.Filters for qualifying subscriber records
Integrate Zapier to filter and continue only for qualifying records and skip non-qualifying rows.
Email by Zapieror swap with your favorite app
3.Sends mapped Other Event
Integrate Facebook Conversions and server-side conversion workflows to map fields and send the conversion event for measurement.
Facebook Conversionsor swap with your favorite app
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Optimize Facebook ads performance with automated conversion tracking, lead routing, and revenue reporting
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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