Skip to content

Send new email subscribers to ad conversion events

Automatically monitor new subscriber entries in configured lists across Klaviyo and Facebook Conversions. Publish conversion events when new member joins, subscriber timestamps update, or identifiers mapβ€”so you can send Funnel Events, prevent duplicate sends, and improve attribution without manual reporting.

How this automation boosts conversion attribution signals

When new subscribers join a configured list, attribution can lag and retargeting audiences can degrade. This automation pulls subscriber identifiers and timestamps, normalizes and qualifies records, and sends Funnel Events to Facebook Conversionsβ€”so your team can measure intent fast.

  1. 1.Detects new subscriber in list

    Integrate Klaviyo and email list tools to pull subscriber identifiers and timestamps for matching.

    Klaviyoor swap with your favorite app
  2. 2.Normalizes identifiers and timestamps

    Integrate Formatter by Zapier and data transformation tools to standardize identifiers and event time formats.

    Formatter by Zapieror swap with your favorite app
  3. 3.Skips duplicates and ineligible records

    Integrate Filter by Zapier and validation rules to continue only for qualified subscriber records.

    Filter by Zapieror swap with your favorite app
  4. 4.Sends Funnel Event with payload

    Integrate Facebook Conversions and conversion reporting tools to send mapped identifiers and event time for attribution.

    Facebook Conversionsor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

Related automations

  • Apps: Webhooks by Zapier, Formatter by Zapier, AI by Zapier, Facebook Conversions
    Swap with your favorite apps.

    Deliver normalized conversion events to ads in minutes

    Your conversion webhooks include messy phones and locations that break reporting. Receive normalized events in your ad backend so campaigns have accurate attribution within minutes.

  • Apps: Google Sheets, Filter by Zapier, Facebook Conversions
    Swap with your favorite apps.

    Send funnel events from updated spreadsheet rows to ads

    Your booking sheet can leave booked leads unreported to ads, creating conversion gaps for campaign managers. It posts funnel events so marketing sees conversions recorded within minutes.

  • Apps: Klaviyo, Formatter by Zapier, Facebook Conversions
    Swap with your favorite apps.

    Send funnel lead events to ad platform for attribution

    Your new email subscribers aren't arriving in the ad conversion feed, leaving attribution and lookalike audiences incomplete. Get accurate attribution and updated audiences within minutes.

  • Apps: Google BigQuery, Email by Zapier, Facebook Conversions
    Swap with your favorite apps.

    Send new ICP subscriber conversion events to ad platform

    Your ICP subscriber rows can include out-of-target records, causing noisy attribution and wasted ad spend. Send only qualifying conversions so campaign managers see accurate signals within campaign windows.

  • Apps: Stripe, Filter by Zapier, Formatter by Zapier, Facebook Conversions (for Business admins)
    Swap with your favorite apps.

    Send new subscription purchase events to ad conversion feed

    Your subscription purchases often miss ad conversion tracking, causing misattributed spend. It forwards purchase events for accurate attribution within minutes.

  • Apps: Acuity Scheduling, Filter by Zapier, Formatter by Zapier, Facebook Conversions
    Swap with your favorite apps.

    Send purchase conversion for intro bookings to pixel

    Your intro bookings lacking conversion tags hide revenue from ad reporting. It sends purchase events to your ad pixel so campaign managers see attributed revenue within minutes.

  • Apps: HubSpot, Filter by Zapier, Formatter by Zapier, Facebook Conversions (for Business admins)
    Swap with your favorite apps.

    Send qualified form submissions as conversion events to ads

    Your LLC form submissions lack conversion signals, so paid campaigns miss credit and reporting undercounts performance. Send qualifying entries as server-side conversion events so campaign managers see attributed leads same day.

  • Apps: Salesforce, Facebook Conversions
    Swap with your favorite apps.

    Send won opportunity to conversions as purchase event

    When you mark an Opportunity won in your CRM, ad platforms often miss the purchase signal needed for campaign attribution and audience building. This sends the sale payload to your conversion endpoint so marketing sees revenue-aligned conversions same day.

  • Explore all facebook ads management automations

    Optimize Facebook ads performance with automated conversion tracking, lead routing, and revenue reporting

    View all

Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

Ready to automate your workflow securely?

Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.