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Zapier makes it easy to integrate HubSpot with Square - no code necessary. See how you can get setup in minutes.
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HubSpot
HubSpot
1. Choose trigger event
Square
Square
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Add Customer to Group" in Square.
You’re connected!
Zapier seamlessly connects HubSpot and Square, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
First Name
Last Name
Email_address
Phone_number
Country
Street Address
Apt./Suite
City
State
ZIP
Other
Company
Nickname
Reference_id
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Location
Required
Customer ID
External Identifier
Buyer Email Address
Payment Type
Required
Payment Note
Quantity
Required
Amount
Required
Currency
Required
Line Item Name
Catalog Item Variation ID
Pickup
Display Name
Carrier
Expected Ship Date/Time
Shipping Note
Fulfillment Email Address
Phone number of the fulfillment recipient
Address Line 1
Address Line 2
State
County
Country
City
Postal Code
Discount Type
Name
Percentage
Amount Discounted
Discount Currency
Name
Percentage
Type
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Customer ID
Required
Group
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Customer
Required
Attribute
Required
Value
Required
Idempotency Key
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Field_help
Email_address
Phone Number
Reference ID
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field_help
Text Filter
Location
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field_help
Email_address
Phone Number
Reference ID
First Name
Last Name
Country
Street Address
Apt./Suite
City
State
ZIP
Other
Company
Nickname
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use HubSpot and Square with AI agents and code
Beyond Zap workflows. Call HubSpot and Square actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
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Connect via Zapier MCP
Expose HubSpot and Square actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Add Customer to Group
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Square
Sync new Square customers to HubSpot.
Streamline customer management by syncing new customers in Square to HubSpot. When a new customer is added in Square, Zapier creates a matching contact in HubSpot. This automation ensures you never miss an opportunity to nurture leads or follow up, saving time on manual data entry and improving customer engagement.
Keep your marketing team in the loop about sales progress by creating a workflow where a new deal in HubSpot triggers the creation of a corresponding order in Square. This automation fosters better collaboration between teams, enhances visibility into sales data, and ensures marketing strategies align with business goals.
When a payment is completed in Square, Zapier automatically updates the deal stage in HubSpot. This ensures that your sales pipeline reflects the latest activity without manual input, offering real-time visibility and accuracy in tracking revenue milestones, which can boost operational efficiency.
Level up your HubSpot to Square integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Square integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Square
How does the integration between HubSpot and Square work?
The integration between HubSpot and Square works through triggers and actions. When a specified trigger event occurs in Square, an action is automatically taken in HubSpot. For example, when a new transaction is processed in Square, we can create or update a contact in HubSpot with the transaction details.
What are some common triggers available for this integration?
Common triggers include new transactions in Square, new customers added to your Square account, or updates to existing customer data. These triggers can initiate various actions within HubSpot such as creating new contacts, logging information about purchases, or updating existing records.
Can I customize the actions taken in HubSpot after an event in Square?
Yes, you can customize the actions that occur in HubSpot based on events happening in Square. You can specify what happens when a trigger—like a new payment in Square—occurs, such as creating a deal record, updating a contact's information, or triggering an email workflow from HubSpot.
Is it possible to update existing contacts in HubSpot using information from Square?
Absolutely. Our integration allows you to update existing contact details in HubSpot whenever there's updated information from transactions or customer data changes recorded by Square.
How quickly does information from Square appear in HubSpot after a trigger?
The transfer of data typically occurs almost instantaneously once a trigger event takes place. While there may be occasional minor delays due to network conditions or system loads, updates usually reflect quickly within your HubSpot environment.
Can I use this integration for inventory management purposes?
While our primary focus is on automating customer interactions and sales activities between platforms, certain aspects related to inventory such as sales tracking and stock levels could potentially be managed with creative use of data fields and actions triggered by sales events.
Are there any limitations on the types of data that can be transferred between Square and HubSpot?
Generally, most transactional and customer-related data can be transferred between the two platforms. However, complex custom fields or very niche transaction details might require specific configurations within both systems to ensure seamless transfer.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Square
Square creates tools that help sellers of all sizes start, run and grow their businesses. Square’s point-of-sale service offers tools for every part of running a business, from accepting credit cards and tracking inventory to real-time analytics and invoicing.
