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ActiveCampaign
1. Choose trigger event
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Gmail
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Gmail
2. Choose action
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1. Select the event
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ActiveCampaign
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Add Label to Email" in Gmail.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Gmail, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Custom Object
      Required
    • Trigger Events
      Required
    Trigger
    Instant
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    • Task Type (Optional)
    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search
    New Automation Webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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    • Custom Object
      Required
    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search
    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
    Try It

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Connect ActiveCampaign and Gmail to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Gmail on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Gmail integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about ActiveCampaign + Gmail integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Gmail

What is ActiveCampaign and Gmail integration?

The integration between ActiveCampaign and Gmail allows users to automate the communication process by linking these two platforms. This means that when a trigger event occurs in ActiveCampaign, such as a new contact being added or an email being opened, an action can be automatically initiated in Gmail, like sending out a follow-up email or adding information to contacts.

How do I set up triggers for Gmail actions using ActiveCampaign?

To set up triggers for Gmail actions using ActiveCampaign, you need to determine the specific events in ActiveCampaign that you want to act as triggers. Once these are identified, you can use the integration tools to configure these triggers so that they automatically initiate corresponding actions on your Gmail account.

Can I automate sending emails from Gmail based on ActiveCampaign activities?

Yes, you can automate sending emails from Gmail based on specific activities in ActiveCampaign. For instance, if a contact reaches a certain stage in your sales funnel or opens an important campaign email, our integration can trigger an automatic email response from your Gmail account.

Is it possible to update my Google Contacts with information from ActiveCampaign?

Absolutely. Through the integration, you can set certain triggers within ActiveCampaign that will update your Google Contacts with relevant information. For example, when a new contact is added or updated in ActiveCampaign, this information can be sent and updated in Google Contacts automatically.

Can I schedule meetings via Gmail when certain criteria are met in ActiveCampaign?

Yes, you can schedule meetings using your Gmail calendar based on specific criteria met in ActiveCampaign. For example, when a lead reaches a readiness score or engages with a particular part of your campaign series, it could trigger the scheduling of a meeting directly through your calendar.

How secure is the data transfer between ActiveCampaign and Gmail?

Data transfer between ActiveCampaign and Gmail is secured through encrypted connections following best industry practices. We prioritize user privacy and ensure that any automated actions follow stringent security protocols throughout the process.

What happens if there's an error during the automated process between both platforms?

If there's an error during the automation process between ActiveCampaign and Gmail, our system attempts multiple retries. We also provide detailed logs so you can identify where things went wrong and resolve any outstanding issues quickly.

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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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About Gmail
One of the most popular email services, Gmail keeps track of all your emails with threaded conversations, tags, and Google-powered search to find any message you need.
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