1.Monitors new Stripe payments
Integrate Stripe and billing workflows to detect new payments and start enrichment for profile context.
Add payment and subscription signals to analytics profiles
Automatically monitor new payments across Stripe and analytics profiles. Enrich profiles when payments complete, charges succeed, or internal test payments skipβso you can map subscription context, add revenue properties, and update Mixpanel segments without manual enrichment.
How this automation enriches purchaser profiles with payment context
When new Stripe payments arrive, delayed enrichment can stall audience targeting and reporting. This automation filters qualifying charges, finds subscriptions, and creates or updates Mixpanel profilesβso your team can act on fresh purchaser context quickly.
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2.Continues only for qualifying payments
Integrate Filter by Zapier and validation rules to check completion status and skip internal or test transactions.
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3.Finds subscription by customer reference
Integrate Stripe and subscription data to map subscription status and plan-level signals to profile properties.
4.Creates or updates Mixpanel profile
Integrate Mixpanel and analytics profiling to set user type and add revenue and subscription context to profiles.
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