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Send phone-lead conversion events to analytics for tracking

Automatically catch incoming webhook payloads across Webhooks by Zapier and Filter by Zapier. Send conversion events when phone-sourced prospect arrives, webhook payload signals phone source, or click ID is missing—so you can filter phone records, map attribution properties, and post events without manual event mapping.

How this automation posts phone-lead conversions to analytics

When phone-lead conversion signals arrive in an inbound webhook, delays can break attribution reporting. This automation routes qualifying phone records, then posts a conversion event and click attribution details to your analytics endpoint—so your team can track conversions without manual mapping.

  1. 1.Catch incoming webhook payload

    Integrate Webhooks by Zapier and request parsing to surface the raw webhook payload for mapping conversion inputs.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Filter phone-sourced records

    Integrate Filter by Zapier and data validation to continue only for records that indicate a phone-sourced prospect.

    Filter by Zapieror swap with your favorite app
  3. 3.Post conversion event to analytics

    Integrate Webhooks by Zapier and analytics event tracking tools to send a JSON POST with client and click attribution mappings.

    Webhooks by Zapieror swap with your favorite app

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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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