1.Monitor new incoming messages
Integrate Gmail and email inbox workflows to detect new inbound messages and map email body and headers to a source text field.
Create analytics events from inquiry emails for tracking
Automatically detect inquiry emails across Gmail and parsing tools. Create and update analytics events in Google Analytics 4 when inquiry keywords show up, appointment intent appears, or booking requests hitβso you can extract details, track inquiries, and measure funnel impact without manual reporting.
How this automation creates analytics events from inquiries
When new inbound inquiry emails arrive, delayed insights can stall funnel reporting. This automation extracts inquiry attributes, filters for appointment intent, and sends GA4 eventsβso your team can improve conversion timing.
Gmailor swap with your favorite app
2.Extract inquiry attributes
Integrate Formatter by Zapier and text extraction tools to run regex extraction and pull contact details and inquiry attributes into fields.
Formatter by Zapieror swap with your favorite app
3.Filter for appointment intent
Integrate Formatter by Zapier and intention checks to continue only for booking intent messages based on extracted keywords.
4.Send the inquiry event
Integrate Google Analytics 4 and analytics event tracking to map inquiry fields to event parameters and send the configured event.
Google Analytics 4or swap with your favorite app
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