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Zapier makes it easy to integrate Klaviyo with WPForms - no code necessary. See how you can get setup in minutes.
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Klaviyo
Klaviyo
1. Choose trigger event
WPForms
WPForms
2. Choose action
1. Select the event
Setup
Test
Klaviyo
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Event" from Klaviyo.
Add your action
An action happens after the trigger—such as "API Request (Beta)" in WPForms.
You’re connected!
Zapier seamlessly connects Klaviyo and WPForms, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Tag
Required
Segment
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
First_name
Last_name
Phone_number
Title
Organization
City
Region
Country
Zip
Image URL
Unique_id
Custom_properties
Consent to subscribe to Channel
SMS Subscription Type
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
List
Required
Profile ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Tag
Required
Segment
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Profile Id
Required
Email
First_name
Last_name
Phone_number
Title
Organization
City
Region
Country
Zip
Image URL
Unique_id
Custom_properties
List
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Identifiers_note
Profile ID
Email
Phone_number
Consent_note
Consent to subscribe to Channel
Required
SMS Subscription Type
List
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search_note
Required
Email
Phone Number
Secondary Search by Phone Number
List
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search_note
Required
Email
Phone Number
Secondary Search by Phone Number
List
First_name
Last_name
Title
Organization
City
Region
Country
Zip
Image URL
Unique_id
Custom_properties
SMS Subscription Type
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use Klaviyo and WPForms with AI agents and code
Beyond Zap workflows. Call Klaviyo and WPForms actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Klaviyo and WPForms actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Profile to List
API Request (Beta)
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Klaviyo and WPForms
Create segmented lists from form submissions.
When a new form entry is submitted via WPForms, Zapier adds the customer to a specific segment in Klaviyo based on form details. This helps business owners create targeted campaigns, improving conversion rates and maintaining customer satisfaction.
When someone submits a form via WPForms, Zapier automatically adds them as a new profile to Klaviyo and subscribes them to your email list. This ensures you can nurture leads and grow your audience effortlessly, improving your email engagement metrics.
When WPForms receives a new form entry, Zapier triggers an event in Klaviyo that can notify project stakeholders or update their profiles. This ensures that project data is always up-to-date, reducing communication gaps.
Level up your Klaviyo to WPForms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Klaviyo + WPForms integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and WPForms
How do I integrate Klaviyo with WPForms?
To integrate Klaviyo with WPForms, you need to use our platform to create a connection where a new form submission in WPForms can trigger an action in Klaviyo. You can set it up so that whenever a visitor submits a form, their information is automatically added or updated in your Klaviyo lists.
Can I add multiple actions in Klaviyo for a single WPForms submission?
Yes, you can configure multiple actions within Klaviyo for a single WPForms submission. For instance, after capturing an email through a form, you can add the subscriber to different lists or initiate specific workflows such as sending a welcome email and updating user properties simultaneously.
What type of data from WPForms can be sent to Klaviyo?
You can send various types of data from WPForms to Klaviyo, including contact information like name and email, as well as custom fields if they have been captured through the form. This data helps personalize your marketing efforts in Klaviyo.
Is it possible to trigger automated emails in Klaviyo based on WPForms submissions?
Yes, one of the key features we offer is the ability to trigger automated emails in Klaviyo when there is a new form submission from WPForms. This allows you to instantly engage with your audience by sending them relevant information based on their inquiries or interests.
Do I need any coding skills to integrate Klaviyo with WPForms using your platform?
No coding skills are required. Our interface is designed for ease of use with step-by-step instructions that guide you through setting up triggers and actions without needing technical expertise.
How often will data sync between WPForms and Klaviyo when using your integration?
The synchronization typically occurs almost immediately after an event in WPForms. This ensures that your mailing list and contact details are updated promptly, enabling timely engagement with your audience.
Can I filter which submissions from WPForms get sent to Klaviyo?
Yes, you have the ability to set filters on which submissions should be sent over to Klaviyo. For example, you might only want forms that include an email address or meet specific conditions such as consent given by the user before being added to any mailing list.
About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About WPForms
WPForms is a drag and drop online form builder for WordPress that allows you to easily create contact forms, email subscription forms, billing forms, donation forms, online order forms, and more.
