Integrate HubSpot with SEMrush to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Select a trigger from HubSpot

A trigger is an event that starts your Zap and runs the workflow. For example, with HubSpot, a trigger could be "New Company."

A trigger is the event that kicks off your automated workflow.

Setup an action from SEMrush

An action is what takes place after the automation is triggered. For example, with SEMrush, the action could be "Create a New Site Audit Campaign."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected HubSpot to SEMrush

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect HubSpot to SEMrush with a Zapier template.

Our most popular template

Create SEMrush overview reports for new HubSpot contacts
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HubSpot + SEMrush
Create tickets in HubSpot for new site audit campaign tasks in SEMrush
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SEMrush + HubSpot
Create SEMrush site audit campaigns from new HubSpot form submissions
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HubSpot + SEMrush
Create site audit campaigns in SEMrush for new HubSpot contacts
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HubSpot + SEMrush
Get overview reports in SEMrush for newly created or updated HubSpot companies
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HubSpot + SEMrush

Create SEMrush overview reports for new HubSpot contacts

Details

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HubSpot + SEMrush

Create tickets in HubSpot for new site audit campaign tasks in SEMrush

Details

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SEMrush + HubSpot

Create SEMrush site audit campaigns from new HubSpot form submissions

Details

Try it

HubSpot + SEMrush

Create site audit campaigns in SEMrush for new HubSpot contacts

Details

Try it

HubSpot + SEMrush

Get overview reports in SEMrush for newly created or updated HubSpot companies

Details

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HubSpot + SEMrush

Make work flow with AI

Level up your HubSpot to SEMrush integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about HubSpot + SEMrush integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and SEMrush

How can I connect HubSpot with SEMrush to automate workflows?

You can connect HubSpot with SEMrush using our platform to automate your digital marketing tasks. By setting up triggers and actions, you can ensure that any updates in SEMrush directly reflect in your HubSpot CRM. For instance, a new keyword found by SEMrush can trigger a task creation in HubSpot for content development.

What types of triggers are available when integrating HubSpot with SEMrush?

When integrating HubSpot with SEMrush, you have access to various triggers such as a new keyword discovery, ranking changes, or site audit completion in SEMrush. These triggers can initiate actions like creating marketing tasks or updating content calendars within your HubSpot environment.

Can I create a workflow that updates my contacts in HubSpot based on SEMrush insights?

Yes, you can set up a workflow where updates from SEMrush, like domain authority changes or new backlinks, trigger automatic contact updates in HubSpot. This ensures that your sales team always has the latest SEO insights relevant to client interactions.

Are there customization options for the integration between HubSpot and SEMrush?

Absolutely. You can customize the integration to suit your specific needs by selecting the exact triggers and corresponding actions that align with your marketing strategy. For example, a drop in keyword ranking could automatically notify your content team on Slack through an action setup.

How do I handle data synchronization between HubSpot and SEMrush without data loss?

Our platform handles data synchronization seamlessly through well-defined triggers and actions ensuring real-time two-way updates between HubSpot and SEMrush so you don't lose valuable data during transfer processes.

What should I do if my integrations fail between these platforms?

If an integration fails, check the error logs provided by our system to diagnose any issues related to credentials or API limits. Adjustments might be needed with the configured triggers or actions. Our support is also here to help troubleshoot problems promptly.

Is it possible to integrate competitor analysis data from SEMrush into my CRM activities on HubSpot?

Yes, competitor analysis data from SEMrush can be integrated into your CRM activities on HubSpot by configuring certain triggers like 'Competitor Ranking Change' which could prompt strategic adjustments within your CRM for account-based management.

Connect HubSpot and SEMrush to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect HubSpot and SEMrush to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Scheduled
Try It

- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It

- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
Trigger
Scheduled
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Article State
  Required
- Blog Post URL
  Required
- Name
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Contact's Email
  Required
Action
Write
- Note
- Note
- Contact's Email
  Required
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Сhoose Site Audit Campaign
  Required
Trigger
Scheduled
Try It
- Name
  Required
- Domain name
  Required
- Limit of checked pages
  Required
Action
Write
- Сhoose Site Audit Campaign
  Required
Action
Write

- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Event Type
Trigger
Scheduled
Try It
- Type
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Blog Url
  Required
- Article State
  Required
Trigger
Scheduled
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
Try It
- Property Name
  Required
- Properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
- Note
- Halt task if any associations error occurred
- Type
- Assigned To
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact's Email
  Required
- Event ID
  Required
- Contact Value
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Message Content
  Required
Action
Write
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Сhoose Site Audit Campaign
  Required
Trigger
Scheduled
Try It
- Сhoose Site Audit Campaign
  Required
Action
Write
- Api_docs_info
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Message Content
  Required
Action
Write

Learn how to automate HubSpot on the Zapier blog

Learn how to automate SEMrush on the Zapier blog

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

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About SEMrush

SEMrush is an all-in-one marketing toolkit for digital marketing professionals.

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Integrate HubSpot with SEMrush to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.