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Or pick an app to pair with
Facebook Lead Ads (for Business admins)
Ads & Conversion
Microsoft Excel
Microsoft, Spreadsheets
Facebook Messenger
Facebook, Social Media Marketing
Marketo
Marketing Automation
EngageBay Marketing
Marketing Automation
Magento
eCommerce
Product Hunt
Social Media Accounts
Facebook Lead Ads (for Business admins)
Ads & Conversion
Microsoft Excel
Microsoft, Spreadsheets
Facebook Messenger
Facebook, Social Media Marketing
Marketo
Marketing Automation
EngageBay Marketing
Marketing Automation
Magento
eCommerce
Facebook Lead Ads (for Business admins)
Ads & Conversion
Microsoft Excel
Microsoft, Spreadsheets
Facebook Messenger
Facebook, Social Media Marketing
Marketo
Marketing Automation
EngageBay Marketing
Marketing Automation
Magento
eCommerce
Product Hunt
Social Media Accounts
Join millions worldwide who automate their work using Zapier
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New List
Triggers when a new contact list is created.
Try ItTriggerPolling - New Campaign Sent
Triggers when a new campaign is sent.
Try ItTriggerPolling - Contact ListRequired
- Subscriber Email AddressRequired
ActionWrite- Contact ListRequired
- Email Address
- Mobile
- Mobile Prefix
- Contact FieldsRequired
ActionWrite
- New Contact
Triggers when a new contact is added to the subscriber list.
Try ItTriggerPolling - Contact ListRequired
- Confirmed
- Add to Autoresponders
- Email Address
- Mobile
- Mobile Prefix
- Contact Fields
ActionWrite- Contact ListRequired
- Mobile
- Mobile Prefix
- Email Address
- Contact FieldRequired
- Contact Field ValueRequired
ActionWrite
For builders
Let your AI safely access MarketingPlatform
Go beyond Zap workflows. Install Zapier in your AI to call MarketingPlatform actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
No code
Install Zapier MCPCall actions in natural language with Zapier MCP
Act in MarketingPlatform from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Code
Open the SDK docsWork in code with the Zapier SDK
Expose MarketingPlatform actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a MarketingPlatform connection @ https://zapier.com/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "emailplatform", owner: "me" });
await zapier.runAction({
app: 'emailplatform',
action: 'add_subscriber_to_list',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
MarketingPlatform Help & Support
Common questions
Related categories
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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier