1.Monitors deal property changes
Integrate HubSpot, CRM tracking, and analytics ingestion tools to detect deal updates and map deal ID and change timestamp to the payload.
Add changed deals to centralized analytics data table
Automatically monitor deal property changes across HubSpot and analytics systems. Create and update analytics rows when deals update, stage updates, or deal amount changes—so you can preserve history, standardize timestamps, and report faster without manual reporting.
How this automation preserves your deal history
When deal property changes happen in HubSpot, migration gaps can break downstream reporting. This automation formats timestamps and creates analytics table rows in Google BigQuery—so your team can preserve history for timely reporting.
HubSpotor swap with your favorite app
2.Normalizes date and time
Integrate Formatter by Zapier and data transformation tools to normalize date or time inputs and map the source timestamp to a formatted date string.
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3.Creates analytics table rows
Integrate Google BigQuery and data warehousing tools to create a new row for each qualifying change and store deal fields with event history.
Google BigQueryor swap with your favorite app
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See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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