1.Monitor new form submission
Integrate Gravity Forms and form submission tools to catch each booking enquiry submission and collect UTM and metadata for analytics.
Add booking enquiries from forms to analytics warehouse
Automatically catch new form submissions across Gravity Forms and Formatter by Zapier when bookings arrive. Automatically create and normalize analytics rows in Google BigQuery when bookings submitted, UTMs added, or country values qualify—so you can normalize fields, load attribution data, and store raw payloads without manual reporting.
How this automation loads enquiry attribution data
When new booking enquiries land in forms, delays can break campaign attribution and cause messy, manual ingestion. This automation collects submissions, normalizes sensitive fields, and creates BigQuery rows with raw payload storage—so your team can trust reporting data.
Gravity Formsor swap with your favorite app
2.Normalize fields for analytics
Integrate Formatter by Zapier and data normalization tools to format dates, normalize phone format, and mask PII before loading.
Formatter by Zapieror swap with your favorite app
3.Create row in analytics table
Integrate Google BigQuery and data warehousing tools to map UTM fields and metadata to columns and store raw payload JSON.
Google BigQueryor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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