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Visual Visitor
Visual Visitor
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Visual Visitor
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Visitor Notification With Company Data Only" from Visual Visitor.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Visual Visitor and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
New Visitor Notification With Company Data Only
Triggers when a new visitor notification is created for a visitor with only company information.
Halt my task if contact is already a member of the list
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Company
Creates a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Associations
Creates associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Halt task if any associations error occurred
Engagement Type
Required
Assigned To
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Social Media Channel
Required
Message Content
Required
When
Save as draft
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Name
Required
Company
Contact
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete CRM Object
Deletes a CRM object from HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Company ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Line_item
Creates a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Contact Email Address
Required
Event ID
Required
Contact Value
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Contact
Required
Halt my task if contact wasn't a member of the list
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Ticket
Creates a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Contact
Update a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Line_item
Update a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Product
Update a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Folder
Required
Filename
Required
Access level
Required
File
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find Associations
Find associations between objects.
Action
This is an event a Zap performs.
Search
Find existing data in your app
Object Type
Required
Pipeline Id
Required
Stage Id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Visual Visitor and HubSpot with AI agents and code
Beyond Zap workflows. Call Visual Visitor and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Visual Visitor and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Visual Visitor and HubSpot
Create new HubSpot contact for detailed visitor data
When a new visitor notification containing both company and contact data is identified in Visual Visitor, Zapier ensures the data is automatically captured in HubSpot as a new contact. This saves time for busy business owners and reduces the risk of missing valuable leads.
Add tagged visitors from website to HubSpot as contacts
Connect website lead tracking to your CRM. When a new visitor tagged through an email campaign or form is identified on your website by Visual Visitor, Zapier seamlessly adds them as a contact in HubSpot. This eliminates the need for manual data input, ensures timely follow-ups, and keeps your CRM updated.
Level up your Visual Visitor to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Visual Visitor + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Visual Visitor and HubSpot
How do I connect Visual Visitor with HubSpot?
To connect Visual Visitor with HubSpot, you'll need to set up an integration using the API keys from both applications. Make sure you have administrative access on both platforms. In our platform, navigate to the Integrations section and follow the prompts to authorize and link your HubSpot account with Visual Visitor.
What triggers are available when integrating Visual Visitor with HubSpot?
When integrating Visual Visitor with HubSpot, available triggers include a new visitor identification, returning visitor updates, lead score changes, and specific page visits. You can set up these triggers in our system to automatically initiate actions in HubSpot.
Can I automatically create contacts in HubSpot from identified visitors?
Yes, you can set up a trigger that creates or updates a contact in HubSpot whenever a new visitor is identified by Visual Visitor. This helps ensure your contact database is immediately populated and kept up-to-date.
Are there specific actions I can automate within HubSpot using Visual Visitor data?
Absolutely, you can automate actions such as updating lead scores, assigning leads to specific sales teams, or even initiating email workflows based on the visitor activity data captured by Visual Visitor.
How do I customize data fields transferred from Visual Visitor to HubSpot?
Within our integration settings, you'll find options to map fields from Visual Visitor to corresponding fields in HubSpot. You can customize which data points get transferred and how they align with your existing CRM structure.
Is it possible to track visitors on multiple websites using this integration?
Yes, we support multi-domain tracking. You can monitor visitors across different websites and have their interactions feed into a single HubSpot account via our setup process.
What should I do if I'm experiencing issues with the integration?
If you're encountering issues with the integration between Visual Visitor and HubSpot, please check your API key settings first for both systems. Ensure triggers and actions are correctly configured in your integration settings. If problems persist, contacting our support team for assistance is recommended.
About Visual Visitor
Visual Visitor is a website lead generation system that identifies companies visiting your website. Much like caller-id for your website.
