Name to identify the source of the conversion event. Ex: landing-page, form-site, api.

Lead's e-mail. Ex: lead@resultadosdigitais.com.br.

Lead's mobile phone number. Ex: 48 555555.

Lead's twitter account. Ex: ResDigitais, zapier.

Lead's facebook account username. Ex: ResultadosDigitais, ZapierApp.

Lead's LinkedIn profile username. Ex: johnsmith.

Lead's website. Example: [http://www.leadsite.com](http://www.leadsite.com).

Lead's company name. Ex: Resultados Digitais, Zapier.

Number of employees of lead's company. Ex: 1-5.

This can either be the value of a '__trf.src' cookie (base 64 encoded or not) or an UTM source param. If passing a cookie the following fields MUST be empty: traffic_medium, traffic_campaign and traffic_value.

RD Station is a complete digital marketing platform to help you generate more results in traffic generation, leads, sales for your business, and to build a solid digital marketing presence.

This app is available only in Portuguese.

RD Station

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

Conversion event name. It can be customized.

For example:
SubmitForm, Subscribe, ClickButton, Consult, Register

SHA-256 hashing is required.

The email address, or email addresses of the customer.
Follow the instructions below to obtain a valid value:
Trim any leading and trailing spaces of each email before hashing.
Lowercase all characters before hashing.
Hash the normalized email values using SHA-256.

Example:
- Original: " ALICE_abc@gmail.com "
- Normalized: "alice_abc@gmail.com" (leading and trailing spaces trimmed and lowercased)
- SHA-256 hashed: "848a771458438fc2ec420560d769fb9b9b86851ee338ec56517baabd79d3bb4f"

SHA-256 hashing is required.

The phone number or phone numbers of the customer.
Follow the instructions below to obtain a valid value:
- Normalize the phone number to E.164 format (for example, "+12133734253"). We recommend using [this library](https://github.com/catamphetamine/libphonenumber-js) for E.164 parsing.
- Country code must be included and prefixed with the + sign, without any parentheses or leading 0s. For example, a US phone number should be prefixed with the +1 country code.
- No spaces, letters or symbols except the + for the country code are included.
- SHA-256 hash the phone number after normalizing.

Example:
- Original: "(+1)2133734253"
- Normalized to E.164 format: "+12133734253"
- SHA256 hashed: "9f7ec22d72092cd3c0b58726ed9c2d91b92e51a3f29837508fb2948bb22dd2fd"

Send important customer events directly from your server or CRM to TikTok Event API, allowing you to better optimize for ad performance.

TikTok Conversions

When a new lead is successfully converted in RD Station, this automation seamlessly sends this lead event over to TikTok Conversions. It facilitates a streamlined workflow that ensures timely update of lead events across your apps, enhancing your lead management strategy and helping maximize opportunities for sales and marketing efforts.

RD Station + TikTok Conversions

Convert new RD Station leads and send lead events in TikTok Conversions

Supported triggers and actions

New Lead Conversion

Conversion Event

Won Deal

New Opportunity

Lost Deal

Send Lead Event

About RD Station

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Zapier Interfaces

About TikTok Conversions

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