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Zapier makes it easy to integrate Instagram for Business with Slack - no code necessary. See how you can get setup in minutes.
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Instagram for Business
Instagram for Business
1. Choose trigger event
Slack
Slack
2. Choose action
1. Select the event
Setup
Test
Instagram for Business
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Media Posted in my Account" from Instagram for Business.
Add your action
An action happens after the trigger—such as "Add Reaction" in Slack.
You’re connected!
Zapier seamlessly connects Instagram for Business and Slack, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
New Media Posted in my Account
Triggers when a photo or video is posted to your selected account.
Create a new record or update an existing record in your app.
Conversation ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Users
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Content
Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Send Multi Message
Message Text
Required
Send as a bot?
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
Zap_id
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Allowed_edit_copy
Conversation ID
Required
Message TS (ID)
Required
Posted By
Content Type
Reply Broadcast
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Add Zapier app to channel automatically?
Message Text
Required
Send as a bot?
Bot Name
Bot Icon
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
Zap_id
File
Thread
Send Channel Message?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Topic
Required
Topic set by
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Status Text
Status Emoji
Expiration Time
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove User from Channel
This action removes a specified user from a specified channel in Slack.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Edit Message
This action updates a specific message sent by the same Authenticated user on Slack. You need to provide the Channel ID, the Timestamp of the message to be edited, and the new text for the message.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find Public Channel
This action will find a public channel in Slack using either the channel's ID or name.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete Message
This action deletes an existing message in a specific channel on Slack. You need to provide the channel ID and the message timestamp as inputs.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Conversation ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Conversation ID
Required
Message ID (ts)
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search Query
Required
Sort By
Sort Direction
Include Bot Messages in Search Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
ID
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
Username
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
New Tagged Media
Triggers when your selected account is tagged in a photo or video.
Create a new record or update an existing record in your app.
Conversation ID
Required
Scheduled As
Required
Scheduled Message ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Add Zapier app to channel automatically?
Message Text
Required
Send as a bot?
Bot Name
Bot Icon
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
File
Thread
Send Channel Message?
Zap_id
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Allowed_delete_copy
Conversation ID
Required
Message TS (ID)
Required
Posted By
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Canvas ID
Required
Operation
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Status_copy
Approval request message
Required
Send message as
Required
Approval type
Required
Zap_id
Include a link to this automation?
Approve button URL
Approve button label
Add decline button
Add details button
Require confirmation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
First Name
Last Name
Title
Email
Display Name
User
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Get Message by Timestamp
This action retrieves a specific message from a conversation history in Slack using the message's timestamp.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Retrieve Thread Messages
This action retrieves all the messages sent to a specific thread in a selected channel.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Private Channel
This action creates a private channel in Slack.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Conversation ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Conversation ID
Required
Message ID (ts)
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Conversation ID
Required
Message TS (ID)
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Email
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
Full Name
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Instagram for Business and Slack with AI agents and code
Beyond Zap workflows. Call Instagram for Business and Slack actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Instagram for Business and Slack actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Publish Photo(s)
Add Reaction
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Instagram for Business and Slack
Get Slack alerts for new tagged Instagram media
Stay updated on customer engagement. When someone tags your business on Instagram, Zapier will trigger a notification in a designated Slack channel, enabling you to monitor brand mentions without manually checking your feed. This helps track user-generated content and enhances brand visibility.
Streamline team collaboration by keeping everyone updated. When your brand posts new content on Instagram, Zapier sends a notification to a team Slack channel. This empowers the team to amplify social efforts and ensures alignment with your social media campaigns.
Notify project team in Slack when tagged in Instagram media
Increase awareness of project-related mentions. When your business or a project is tagged on Instagram, Zapier sends an automatic notification to a relevant Slack channel, ensuring the team can act quickly to respond or engage.
Learn how to automate Instagram for Business on the Zapier blog
Learn how to automate Slack on the Zapier blog
Make work flow with AI
Level up your Instagram for Business to Slack integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.
