Connect Google Forms and Switchboard Platform to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Response" from Google Forms.

Add your action

An action happens after the trigger—such as "Convert Saved Search to List" in Switchboard Platform.

You’re connected!

Zapier seamlessly connects Google Forms and Switchboard Platform, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Form
  Required
Trigger
Instant
Try It
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Broadcast Title
  Required
- Description
- Phone List ID
- Saved Search ID
- Broadcast Message
- Uploaded Media ID
- Add Opt-Out Text
- Organization ID
Action
Write
- List Name
- CSV File URL
  Required
- Email Column Header
  Required
- Phone Number Column Header
- First Name Column Header
- Middle Name Column Header
- Last Name Column Header
- Full Name Column Header
- Preferred Name Column Header
- Zip Code Column Header
- State Column Header
- Street Address Column Header
- City Column Header
- Custom Source Column Header
- Custom ID Column Header
- Custom Score Column Header
- Description
- Label Names
- Label IDs
- Unsubscribe Emails
- Organization ID
Action
Write
- Phone Number
  Required
- First Name
- Middle Name
- Last Name
- Full Name
- Email Address
- Street Address
- City
- State
- Zip Code
- Custom Source
- Custom ID
- Custom Score
- Preferred Name
- Label Names
- Label IDs
- Organization ID
Action
Write

Create Saved Search
Create a saved search to dynamically target contacts by filter criteria.
Action
Write
- Broadcast ID
  Required
- Scheduled Time
  Required
Action
Write

- Phone Number
  Required
- Message Text
  Required
- Media ID
- Organization ID
Action
Write
- Email Address
  Required
- Action
  Required
- Label Names
- Label IDs
- Organization ID
Action
Write
- Label ID
  Required
- New Label Name
  Required
Action
Write
- Phone List ID
  Required
- Action
  Required
- Label Names
- Label IDs
Action
Write
- Broadcast ID
- Filter
Action
Search
- Filter
Action
Search
- Email Blast ID
  Required
Action
Search
- Job ID
- Job Type
Action
Search
- Media ID
- Filter
Action
Search
- Phone List ID
- Filter
Action
Search
- Saved Search ID
- Filter
Action
Search
- Broadcast ID
  Required
Action
Search

- Form
  Required
Trigger
Instant
Try It
- Saved Search ID
  Required
- List Name
- Creation Method
Action
Write
- Email Address
  Required
- First Name
- Middle Name
- Last Name
- Full Name
- Preferred Name
- Phone Number
- Street Address
- City
- State
- Zip Code
- Custom Source
- Custom ID
- Custom Score
- Label Names
- Label IDs
- Organization ID
Action
Write
- Label Name
  Required
- Organization ID
Action
Write
- List Name
- CSV File URL
  Required
- Phone Number Column Header
  Required
- Email Column Header
- First Name Column Header
- Middle Name Column Header
- Last Name Column Header
- Full Name Column Header
- Preferred Name Column Header
- Zip Code Column Header
- State Column Header
- Street Address Column Header
- City Column Header
- Custom Source Column Header
- Custom ID Column Header
- Custom Score Column Header
- Description
- Label Names
- Label IDs
- Opt Out Phones
- Organization ID
Action
Write
- Saved Search ID
  Required
Action
Write
- Broadcast ID
  Required
Action
Write
- Broadcast ID
  Required
Action
Write
- Email List ID
  Required
- Action
  Required
- Label Names
- Label IDs
Action
Write
- Phone Number
  Required
- Action
  Required
- Label Names
- Label IDs
- Organization ID
Action
Write
- Media URL
  Required
- Title
- Organization ID
Action
Write
- Broadcast ID
  Required
Action
Search
- Email Blast ID
- Filter
- Include HTML Content
- Include Text Content
Action
Search
- Email List ID
- Filter
Action
Search
- Label ID
- Filter
Action
Search
- Phone Number
- Filter
- Organization ID
Action
Search
- Phone Number
  Required
- Organization ID
- Filter
Action
Search
- Filter
Action
Search
- Organization ID
Action
Search

For AI agents & developers

Use Google Forms and Switchboard Platform with AI agents and code

Beyond Zap workflows. Call Google Forms and Switchboard Platform actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Google Forms and Switchboard Platform actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

API Request (Beta)
Convert Saved Search to List

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Google Forms and Switchboard Platform actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* google-forms / switchboard-platform action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Google Forms and Switchboard Platform to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Forms on the Zapier blog

Make work flow with AI

Level up your Google Forms to Switchboard Platform integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Google Forms

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

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Related categories

Forms & Surveys

Google

Similar apps

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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Switchboard Platform

Switchboard Platform is a tool to segment audiences and communicate directly with your organization's supporters.

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