Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate Google Business Profile with Salesforce - no code necessary. See how you can get setup in minutes.
100%
Help
Google Business Profile
Google Business Profile
1. Choose trigger event
Salesforce
Salesforce
2. Choose action
1. Select the event
Setup
Test
Google Business Profile
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Google Business Profile and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Lead
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead
Required
Account
Required
Opportunity
Create new opportunity?
Converted Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Parent Object
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note Content
Required
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Warning
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Report
Required
Include details
Number of custom filters
Row groupings
Column groupings
Summary calculations
Detail columns
Sort order
Report format
Advanced report options
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact to Update
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
SOSL Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Business Profile and Salesforce with AI agents and code
Beyond Zap workflows. Call Google Business Profile and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Business Profile and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Post
Add Contact to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Business Profile and Salesforce
Keep track of reviews for new business leads
Stay on top of customer feedback and quickly act on insights. When a new review is added to a Google Business Profile location, Zapier will automatically create a new lead in Salesforce, ensuring no valuable customer or opportunity is overlooked. This simplifies tracking and boosts response rate.
Ensure stable integration flows by monitoring new Google Business Profile reviews and translating them into Salesforce activity updates. Zapier allows IT teams to automate redundant syncing tasks efficiently, reducing manual errors and enhancing data alignment between platforms.
Maintain a compelling online presence without the manual publishing. When a new lead is generated in Salesforce, Zapier will automatically create a post on the Google Business Profile page, keeping your audience engaged and informed. This ensures consistent branding and saves valuable time for your marketing team.
Learn how to automate Google Business Profile on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your Google Business Profile to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Business Profile + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Salesforce
How do I set up integration between Google Business Profile and Salesforce?
To set up the integration, you'll need access to both your Google Business Profile and Salesforce accounts. Start by creating a Zap that triggers when there is an update in your Google Business Profile, such as a new review or a change in business information. Connect this trigger to an action in Salesforce, like updating a contact or creating a lead, depending on your needs.
What are some common triggers available for Google Business Profile?
Common triggers for Google Business Profile include receiving new reviews, changes in business hours, updates to business information, and receiving new customer messages. These triggers can be used to automate actions in Salesforce.
Can I create Salesforce records from Google Business Profile interactions?
Yes, you can create records in Salesforce based on interactions from Google Business Profile. For example, when you receive a new customer message or review via your Google Business Profile, you can set up an action to create a contact or lead record in Salesforce.
What actions can be performed in Salesforce using this integration?
With the integration, you can perform several actions in Salesforce such as creating or updating contacts and leads, posting on Chatter about new reviews received on your Google Business Profile, and logging activities based on specific conditions triggered from customer interactions.
Is it possible to update business hours automatically in both systems?
While direct two-way synchronization of business hours isn't supported automatically, you can establish an automated process where updates made to business hours in your Google Business Profile trigger notifications or reminders within Salesforce for manual updating.
How do I manage negative reviews through the integration?
By setting up a Zap that triggers upon receiving a negative review on your Google Business Profile (e.g., based on star rating), you can automate tasks such as alerting team members within Salesforce via Chatter or creating follow-up tasks to address the feedback efficiently.
Can incoming customer messages be tracked and responded to via Salesforce?
Yes, incoming customer messages from your Google Business Profile can be captured into Salesforce. You might trigger the creation of tasks or cases for each message received so that they are systematically tracked and employees are prompted for timely responses through their usual workflows.
About Google Business Profile
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.
