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Gong
Gong
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Gong
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Call" from Gong.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Gong and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Gong and HubSpot with AI agents and code
Beyond Zap workflows. Call Gong and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Gong and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add a "Content Shared" Event Into Gong's Activity Timeline
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Gong and HubSpot
Sync call data for analysis
Each time a new call is processed in Gong, Zapier automatically creates or updates a custom object in HubSpot. This integration ensures consistent data for analytics, helping identify trends and patterns across calls and campaigns.
Whenever a new form is submitted in HubSpot, Zapier updates Gong with a "Custom Action" event in the activity timeline of the corresponding participant. This makes it easy for marketers to see lead engagement in their sales intelligence data.
When content is shared or viewed in Gong, Zapier automatically adds it to a deal's activity timeline in HubSpot. This ensures that every interaction is tracked, enabling precise follow-ups and better context on prospect engagement.
Level up your Gong to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Gong + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gong and HubSpot
How do I set up an integration between Gong and HubSpot?
To set up the integration between Gong and HubSpot, you'll need to connect both accounts within our platform. First, find the Gong app in our integration section, then select HubSpot as your action app. Follow the prompts to authenticate both accounts through OAuth. Once connected, you can start configuring triggers and actions specific to your workflow needs.
What triggers are available when integrating Gong with HubSpot?
When integrating Gong with HubSpot, supported triggers include 'New Call Recorded' in Gong and 'New Deal Stage Changed' in HubSpot. These triggers help you automate actions based on specific events, such as logging a call in a CRM or updating data fields upon changes.
Can I create a custom workflow using Gong and HubSpot?
Yes, you can create custom workflows by selecting your desired triggers from Gong, like 'Call Completed,' along with corresponding actions in HubSpot such as 'Create Contact' or 'Update Deal.' Our platform allows flexibility so you can tailor the integration according to your business processes.
Is it possible to log calls from Gong in HubSpot automatically?
Yes, by setting up an automated workflow with the trigger 'New Call Recorded' in Gong and selecting the action 'Log Call' in HubSpot. This ensures every new call gets automatically logged in your CRM without manual intervention.
How does syncing contact information between Gong and HubSpot work?
To sync contacts between Gong and HubSpot, use triggers that detect new or updated contacts in one platform and select relevant actions like 'Create/Update Contact' on the other. This automated process keeps contact details consistent across both systems.
Are there any limitations when integrating Gong with HubSpot?
While our integration supports various triggers and actions like call logging and deal updates, it might not support some custom objects or specific field types unique to either platform. Review our documentation for specific limitations related to your version of these platforms.
What troubleshooting steps should I follow if my Gong-HubSpot integration is not working?
If you encounter issues with your integration, first check whether you've correctly authenticated both accounts through our platform. Ensure that internet connectivity is stable. Review any error logs for detailed information about failed zaps or automation attempts. If problems persist, consult our support resources for further guidance.
About Gong
Gong has helped thousands of sales pros have better sales conversations every day.
