Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate Facebook Messenger with HubSpot - no code necessary. See how you can get setup in minutes.
100%
Help
Facebook Messenger
Facebook Messenger
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Facebook Messenger
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Message Sent to Page" from Facebook Messenger.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Facebook Messenger and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Facebook Messenger and HubSpot with AI agents and code
Beyond Zap workflows. Call Facebook Messenger and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Facebook Messenger and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Send Message From Page
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Facebook Messenger and HubSpot
Send Facebook page messages to HubSpot as contacts
When a new message is sent to your Facebook page, Zapier creates a new contact in HubSpot with the details from the message. This helps streamline lead tracking and eliminates the need for manual entry, ensuring all potential customer communications are logged in your CRM.
When a new page is created on Facebook, Zapier generates a notification in HubSpot to document the activity. This ensures all social media activity is tracked consistently in your central business system and reduces oversight issues.
When someone messages your Facebook page in response to a campaign, Zapier logs the interaction in HubSpot as a tracked engagement. This creates a cohesive view of campaign performance and helps your team optimize marketing strategies based on the data logged.
Learn how to automate Facebook Messenger on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your Facebook Messenger to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Facebook Messenger + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Messenger and HubSpot
How do I connect Facebook Messenger with HubSpot?
To connect Facebook Messenger with HubSpot, you need to use our integration platform. Begin by selecting the trigger from Facebook Messenger, such as 'New Message', and then choose the corresponding action in HubSpot, like 'Create Contact'. Follow the setup instructions to authenticate both accounts and map the necessary fields. Once set up, messages received in Facebook Messenger can automatically create or update contacts within your HubSpot account.
What triggers are available for Facebook Messenger when integrating with HubSpot?
When integrating Facebook Messenger with HubSpot, you can use triggers such as 'New Message' or 'Page Mention'. These triggers allow you to automatically initiate actions in HubSpot based on interactions in Facebook Messenger.
Are there specific actions we can perform in HubSpot when a trigger occurs in Facebook Messenger?
Yes, when a trigger occurs on Facebook Messenger, like receiving a new message, you can perform various actions in HubSpot such as creating new contacts, updating existing contact details, or logging conversation activities.
Can I automate conversations from multiple Facebook pages into a single HubSpot account?
Yes, you can automate messages from multiple Facebook pages into one HubSpot account. Ensure each page is connected and mapped correctly during the setup process. This allows centralized management of all your messaging interactions directly within your CRM system.
Is it possible to update existing contacts in HubSpot via conversations from Facebook Messenger?
Absolutely. When an existing contact sends a message through Facebook Messenger and their information matches an existing record in HubSpot, our integration allows for their details to be updated automatically based on the interaction.
Do I need any special permissions to integrate my Facebook Page with HubSpot?
Yes, you need admin permissions for both your Facebook Page and your HubSpot accounts to set up the integration. This ensures that all necessary data access is authorized and that interactions between platforms can be properly managed.
How do we handle errors during integration setup between Facebook Messenger and HubSpot?
During setup, if errors occur such as authentication issues or improper field mapping between platforms, check our troubleshooting guide for common solutions or temporarily disable the workflow until issues are resolved. Our support team is also available if further assistance is required.
About Facebook Messenger
Facebook Messenger is a messaging app and platform. Users can send messages and exchange photos, videos, stickers, audio, and other files. This app on Zapier works for conversations that are sent to and from Facebook pages and does not yet support direct messages to a user.
