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Connect Shopify and Facebook Custom Audiences to power AI-driven automation

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Zapier makes it easy to integrate Shopify with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.

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Shopify
Shopify logo
Shopify
1. Choose trigger event
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Facebook Custom Audiences
Facebook Custom Audiences logo
Facebook Custom Audiences
2. Choose action
Shopify logo
1. Select the event
Setup
Test
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Shopify
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Blog" from Shopify.

Add your action

An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.

You’re connected!

Zapier seamlessly connects Shopify and Facebook Custom Audiences, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Shopify triggers, actions, and search
    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Polling
    Try It
    • Risk level
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search
    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Instant
    Try It
    • Blog
      Required
    • Blog Entry Status
    Trigger
    Polling
    Try It
    • Abandoned cart age (hours)
      Required
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Company

    Triggers when a new company is created.

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search
    New Draft Order

    Triggers when a new draft order is created.

    Trigger
    Instant
    Try It

For AI agents & developers

Use Shopify and Facebook Custom Audiences with AI agents and code

Beyond Zap workflows. Call Shopify and Facebook Custom Audiences actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Shopify and Facebook Custom Audiences actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

  • Add Line Item to Order
  • Create Custom Audience

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP
Typescript

Call from code with the Zapier SDK

Trigger Shopify and Facebook Custom Audiences actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* shopify / facebook-custom-audiences action */ });
Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Practical ways you can use Shopify and Facebook Custom Audiences

Sync new Shopify customers to Facebook Custom Audiences

When a new customer is added to your Shopify account, Zapier automatically adds their email to a specific Facebook Custom Audience. This streamlines retargeting efforts to boost customer retention and remarketing campaigns, ensuring your latest buyers aren't missed.

Business Owner
Try it
Build retargeting audiences from Shopify orders

When a new paid order is received in Shopify, Zapier automatically adds the customer to a Facebook Custom Audience. This helps your team focus on crafting tailored campaigns for repeat purchases, closing sales loops, and driving lifetime customer value.

Marketing & Marketing Ops
Try it
Target Shopify customers for upselling

When a new customer tag is added in Shopify (e.g., 'VIP'), Zapier automatically adds their email to a specific Facebook Custom Audience. This enables sales teams to send focused upsell ads to high-value customers, driving higher revenue per customer.

Sales Ops
Try it

Learn how to automate Shopify on the Zapier blog

Make work flow with AI

Level up your Shopify to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Shopify + Facebook Custom Audiences integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and Facebook Custom Audiences

What do I need to set up an integration between Shopify and Facebook Custom Audiences?

To set up an integration between Shopify and Facebook Custom Audiences, you'll need active accounts for both platforms, necessary authentication credentials, and permission to access your Facebook Business Manager account. Make sure you've also installed the Facebook channel on your Shopify store.

How can I add new Shopify customers to my Facebook Custom Audience automatically?

You can automatically add new Shopify customers to a Facebook Custom Audience by setting up a trigger-action workflow. The trigger listens for new customer entries in your Shopify store, and the action adds those users to the selected Facebook Custom Audience.

Can I update my custom audience when a customer makes another purchase?

Yes, you can track repeat purchases by using triggers that detect specific actions like additional purchases on your Shopify store. These triggers can then update or segment your audiences in Facebook accordingly.

What kind of updates can be made to a Facebook Custom Audience through this integration?

With this integration, you can manage updates such as adding new contacts when they register or make purchases on your store or removing contacts if they opt-out. Changes are synchronized based on specific triggers set up in the workflow.

Is it possible to segment my audience based on products purchased in Shopify?

Yes, segmentation is possible by setting up specific triggers that react when customers purchase certain products. This segmented data is then transferred over to create or update custom audiences in your chosen segments within Facebook.

How does data synchronization work between Shopify and Facebook Custom Audiences through this integration?

The data synchronization relies on a trigger-action mechanism, where events like customer sign-ups or purchases on Shopify trigger actions that update corresponding details in your selected Facebook Custom Audience. The updates occur in near real-time ensuring information stays current.

What should I do if my customer data isn't updating correctly from Shopify to a Facebook Custom Audience?

If you notice issues with data not updating correctly, check the trigger settings first. Ensure all conditions are correctly specified and authenticated connections remain valid. You might also want to look into any error messages logged during recent operations for troubleshooting steps.

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About Shopify
Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
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Related categories
eCommerce
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About Facebook Custom Audiences
Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.
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Ads & Conversion
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