Confection + Pardot
Add new Confection leads to Pardot
Cookies and persistent front-end identifiers like browser, user, and device IDs have become unstable and unreliable. Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. Once a consolidated UUID record reaches the likeness threshold of "85," this integration will write that UUID to Pardot as a new prospect.
Cookies and persistent front-end identifiers like browser, user, and device IDs have become unstable and unreliable. Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. Once a consolidated UUID record reaches the likeness threshold of "85," this integration will write that UUID to Pardot as a new prospect.
- When this happens...New Lead
Triggers when a UUID is significant enough to be classified as a lead. You define the field of significance and if a UUID gets a value for this field, the zap will trigger.
- automatically do this...Get All Related UUIDs
This action will retreive all UUIDs that have a likeness score of at least 50 (default) with the provided UUID. The likeness score can be customized in configuration.
- then do this!Create Prospect
Triggers when a new Prospect is synced to Pardot.
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