Confection + Pardot

Confection + Pardot integrations

Add new Confection leads to Pardot

Cookies and persistent front-end identifiers like browser, user, and device IDs have become unstable and unreliable. Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. Once a consolidated UUID record reaches the likeness threshold of "85," this integration will write that UUID to Pardot as a new prospect.

When this happens...
New LeadTriggers when a UUID is significant enough to be classified as a lead. You define the field of significance and if a UUID gets a value for this field, the zap will trigger.
TriggerPolling
automatically do this...
Get All Related UUIDsThis action will retreive all UUIDs that have a likeness score of at least 50 (default) with the provided UUID. The likeness score can be customized in configuration.
ActionWrite
then do this!
Create ProspectTriggers when a new Prospect is synced to Pardot.
ActionWrite

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More things you can do with Confection and Pardot

Discover other triggers and actions you can use with Confection and Pardot

- Event Name
  Required
- Help Text
Trigger
Polling
Try It
New or Updated UUID
Triggers when any UUID is created or updated. To learn more about how Confection handles UUIDs, visit
Trigger
Polling
Try It
- UUID
  Required
Action
Write
New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Polling
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Polling
Try It

- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Name
  Required
- Campaign
  Required
- Lists
  Required
- From Name
  Required
- From Email
  Required
- Subject Line
  Required
- Email Body (Text)
  Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write

- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

- Field of Significance
  Required
- Help Text
Trigger
Polling
Try It
- UUID
  Required
- Likeness Score
- Should this step be considered a success if no results are found?
Action
Write
New Form Submission
Triggers when a form is submitted.
Trigger
Polling
Try It
- List
  Required
Trigger
Polling
Try It
- List
  Required
- Prospect
  Required
Action
Write
- List
  Required
- Prospect
  Required
Action
Write
- Prospect
  Required
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write
- Email Address
  Required
Action
Search

About Confection

Confection collects, stores, and distributes data in a way that's unaffected by client-side disruptions involving cookies, cross-domain scripts, and device IDs. It's also compliant with global privacy laws so it’s good for people too.

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About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

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