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Jira users are a diverse bunch. Some use Jira Software Cloud for Agile project management and software development projects. You might find them tracking bugs, doing sprint planning, or managing a backlog. Then there's Jira Service Management, the IT side of things, like coordinating incident responses and managing changes for internal and external clients.
For all its uses, though, Jira isn't the only platform in town. Depending on the use case (and budget), there are a number of Jira alternatives for you to consider.Â
Zapier has done extensive head-to-head comparisons of Jira and other related apps to help you make the best choice to fit your specific needs. Here's how they stack up.
The best Jira alternatives
Zoho Sprints for DevOps work managementÂ
Aha! for product development
ServiceNow for ITSM
Trello for small teams who love Kanban
Zendesk for customer support
Asana for pure project management
Hive for a centralized AI project planner
What is Jira?
Jira is a project management tool made by Atlassian. It's best known for helping software development teams collaborate, track projects, and report on work. Although it's often associated with Agile and Scrum project management for software development, Jira has expanded to other teams like operations, marketing, and HR too.
There are two distinct Jira platforms:
Jira Software Cloud is the project management platform. Multiple teams can plan, assign, and track work with customizable workflows and permissions controls. It comes with reporting features like burndown charts, velocity charts, and control charts, and you can automate your development workflows.
Jira Service Management is an IT service management (ITSM) tool that teams can use for help desk functions. IT teams use it to log, track, and resolve IT incidents or handle service requests. It allows you to maintain self-service documentation for users, like knowledge bases and FAQs. You can also create reports and dashboards to monitor your team's performance and customer satisfaction. And just like with Jira Software Cloud, there's automation to make this work run even more easily.
Although it has implemented AI to streamline work on the platform, Jira can have a steep learning curve, and customization comes with overhead in both price and internal resources. It might not be the best choice for every team, so let's chat about some alternatives.
What to look for in a Jira alternativeÂ
There are a lot of Jira alternatives on the market that are purpose-built for specific use cases, such as product development or IT service management. That specificity alone might be all you need in a Jira alternative. Beyond that, I focused on Jira alternatives that checked these boxes:
Scalability. As your team grows, these tools should be able to handle more users and projects without impacting performance or usability.Â
Collaboration and communication. The best Jira alternative should also be able to help you work across teams, allowing you to do things like manage relationships between tasks, assign tasks, and chat with coworkers from any department.Â
Customizability. Every team's process is unique, so the best Jira alternative should be flexible enough to support your workflows and specific project requirements.
Pricing. Jira alternatives should offer transparent and flexible pricing plans that align with your team's size and budget. At a minimum, they should offer either a free trial/plan or tiered options.
AI functionality. The best Jira alternatives offer built-in AI functionality to help streamline processes like task management, resource allocation, and project forecasting.Â
The best Jira alternatives at a glance
Best for | Pricing | More or less expensive than Jira? | |
|---|---|---|---|
 | DevOps work management | Free plan for 3 users; paid plans from $1/user/month (billed annually) for 12 to 100 users | Less |
Product development | From $9/user/month, but pricing varies by product | More | |
IT service management (ITSM) | Custom | More | |
Small teams using Kanban | Free plan for up to 10 users; paid plans from $5/user/month | Less | |
Customer support | From $19/agent/month (billed annually) | More | |
Pure project management | Free plan available for up to 2 users; paid plans from $10.99/user/month (billed annually) | More | |
A centralized AI project planner | Free plan available for up to 10 users; paid plans from $5/user/month (billed annually) | Less |
The best Jira alternative for DevOps work management
Zoho Sprints

Zoho Sprints pros:
Extremely convenient, dynamic task management structure
Affordably priced
Zoho Sprints cons:
Not very versatile beyond Agile dev teams
Not as feature-rich as more comprehensive tools
If you're looking for an alternative to Jira Software Cloud, Zoho Sprints is tailor-made for Agile dev teams. It has the richest, most dynamic task management capabilities of any Agile app on the market. The dashboard centers on work item listings: sort tasks, create checklists, update statuses, leave comments and tag other team members, attach files—the list goes on.Â
Then there are the views: you can change them up to sprints, epics, releases, timesheets, and meetings. You can also head to a Kanban-style board that automatically updates as you work in other modules. The report module includes auto-generated visualizations by points like velocity, burndown, burnup, latency, and process time.
Zoho Sprints also lets you import your data directly from Jira (as well as Zoho Projects or a file). And DevOps users will appreciate integrations with CI/CD tools like GitLab, Jenkins, and Azure to add even more automation, AI, and accessibility perks across dev tasks. Plus, Zapier has a Zoho Sprints integration that helps you automate tasks across third-party apps, so you can build fully automated, AI-powered Agile workflows.
Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use forms, data tables, and logic to build secure, automated, AI-powered systems for your business-critical workflows across your organization's technology stack. Learn more.
Zoho Sprints pricing:Â Free plan for up to 10 users; paid plans start at $1/user/month (billed annually) for 12 to 100 users.
Read more: The best Agile project management software and tools
The best Jira alternative for product developmentÂ
Aha!

Aha! pros:
Rich AI for product ideation use cases
Distinct dashboards for multiple facets of the product lifecycle
Aha! cons:
Use case is fairly limited to product dev
Pricing is by product and fairly steep
Aha! is the Jira alternative on this list with the most specialized use case: it's purpose-built for Agile product development teams.Â
Aha! projects break down into releases and features to track rollout processes across assignees and deadlines. You can drill down into features to edit basic elements like phases, set goals, assign initiatives, apply tags, and note values, or access additional tabs for requirements, comments, tasks, and related records.
And unique to Aha!, there are additional dashboards for creating listings for ideas, strategies, knowledge bases, and product roadmaps. Suffice it to say this is the one app that lets you set values and make assignable assets out of every facet of the product development life cycle.Â
Aha! also gets big points for AI functionality. Its AI Ideas feature helps create idea forms, translate copy across the portal, optimize data synchronization with linked CRMs, enrich contact lists, and (maybe most interestingly) find patterns in customer feedback to apply to feature updates.
And when you use Zapier's Aha! integration, you can send information to and from Aha! to ensure the product roadmap elements that Aha! tracks—for example, vision, strategies, and execution—are shared across your tech stack.
Aha! pricing: Pricing varies by product; Aha! Develop (the agile development tool) and Aha! Teamwork (the project management tool) both start at $9/user/month.
The best Jira alternative for ITSMÂ
ServiceNow

ServiceNow pros:Â
Gold standard in terms of available features, software quality, and utility
Offers a wide range of automations
ServiceNow cons:Â
Pricing is less viable for smaller teams
Complex to implement with a notoriously long rollout phaseÂ
If you're debating between Jira and one of its competitors to support your IT service management needs, first consider the scale and scope of your enterprise.Â
For small- to medium-sized businesses looking to get your ITSM off the ground simply and quickly, Jira is a sound choice. Its base platform supports basic ticketing with a relatively low barrier to entry, both in terms of start-up costs and training.Â
But if you're looking for a Jira alternative that offers a more robust platform that connects your entire organization, consider ServiceNow. Widely seen as the gold standard for ITSM, ServiceNow will likely take longer and cost more to roll out, but the end result is functionality that many find worth that time and money.
In addition to the standard features and utilities, ServiceNow provides users with App Engine Studio, a low- to no-code collaboration and app-building platform that gives you a level of customization that, unless you have coding experience, Jira simply can't. ServiceNow also offers powerful AI functionality that's more narrowly focused than Jira on IT and service needs. With it, you can use AI to summarize documents, gain real-time issue insights, automate agent responses, and source existing knowledge.
For an all-inclusive tool that's rich in functionality, ServiceNow is more than a viable alternative to Jira for your ITSM needs. And you can do even more by connecting ServiceNow to Zapier, so you can make it work with the rest of your tech stack.
ServiceNow pricing: Custom (definitely more expensive than Jira).
Read more: Jira vs. ServiceNow
A Jira alternative for small teams that love Kanban
Trello

Trello pros:Â
Kanban boards are incredibly simple to useÂ
Generous free planÂ
Trello cons:Â
No ability to assign tasks to individual team members
Bare-bones built-in reporting functionality; Power-Ups available for more robust reporting
Kanban boards are a popular staple in project management, and they can help small teams streamline their workflows and boost efficiency. Jira effectively supports this approach, particularly for teams using Agile methodologies. But Trello—which is owned by Atlassian, the same parent company as Jira—is the gold standard when it comes to Kanban. If Kanban isn't your jam, skip to another Jira alternative.Â
While the Kanban approach gives your boards a bit of structure, Trello, for the most part, doesn't automatically provide a huge amount of structure. But it's simple and quick to use, even by non-technical members, and offers drag-and-drop functionality. Jira also offers Kanban boards, but the approach is more structured.Â
Jira and Trello share the same AI features (Atlassian Intelligence), which makes sense since they're both Atlassian products. The reporting functionality in Trello is less robust than what you'll find in Jira, but if you're looking for a more flexible, method-agnostic project planning platform that's simple to use, Trello is a solid choice.
If you pick Trello, you can do even more with it by connecting it to Zapier. Learn more about how to automate Trello, so you can build project management workflows across your entire tech stack.
Trello pricing: Free plan available for up to 10 users; paid plans from $5/user/month (billed annually).
Read more: Trello vs. Jira
The best Jira alternative for customer support
Zendesk

Zendesk pros:Â
User-friendly interface makes it easy to process and resolve issues
Nicely integrated generative AI featuresÂ
Zendesk cons:Â
No free plan availableÂ
Limited automation templates
Customer support is something you can't afford to get wrong, which is why the choice of customer support platforms can feel like a huge decision.
While Jira is best suited for IT support teams, Zendesk is a better solution for external customer support teams—particularly those looking for a more user-friendly ticketing solution. It brings together support requests from email, chat, social media, and more in a single dashboard.Â
You can also set up a bot to automatically reply to customers, complete with customizable automations and triggers. Unfortunately, you don't get access to these unless you pay for the $55/user/month Suite Team plan, putting Zendesk's AI features at a much higher price point than Jira's.
Notably, Zendesk also offers a platform for internal help desk teams. You can streamline internal service and ticketing operations, giving people working in your environments access to many of the same easy-to-use features.
Zendesk also features a robust knowledge base, which makes it easier to use for help desk beginners, and can also provide users with self-service support to reduce workloads. And like Jira, Zendesk provides extensive reporting and analytics tools to track key metrics and provide insights into agent performance.
You can connect Zendesk to all the other apps you use with Zapier's Zendesk integrations, so you can orchestrate workflows across your tech stack. Read more about how to automate Zendesk.
Zendesk for Service pricing: Paid plans from $19/agent/month (billed annually).
Read more: Zendesk vs. Jira
The best Jira alternative for pure project management
Asana

Asana pros:Â
Intuitive interface, making it easier to useÂ
Excellent collaboration and communication features
Asana cons:Â
Dashboards are less customizable than Jira
Limited app marketplace (but Zapier integration allows you to connect with thousands of other apps)
If you're hunting for a project management tool geared toward developers, Jira is definitely a go-to. But if you're ok using something less purpose-built, Asana is a solid Jira alternative.Â
At this point, Asana is synonymous with project management. It's capable of supporting everything from marketing and design to product management and event planning.Â
Asana requires minimal training to get started, and features sharper, more robust project boards and views. It also has better reporting capabilities, with separate dashboards for general reporting and tasks, giving you easier access to the data that's most useful for you. And the reports themselves, whether pre-built or custom, are easy to use and dynamically designed.Â
Asana also offers Asana Intelligence—an integrated AI assistant that can help you generate status updates, give you insights into projects, and automate workflows. It's not much different from what Atlassian Intelligence (for Jira) has to offer. Still, if you're looking for a Jira alternative, it's good to know that Asana packs the same AI punch.Â
When you use Zapier's Asana integration, you can also connect Asana with thousands of other apps—allowing you to automate even more of your workflows across multiple platforms. Learn more about how to automate Asana.
Asana pricing: Free plan available for up to 2 users; paid plans from $10.99/user/month (billed annually); more expensive than Jira.
Read more: Asana vs. Jira
For more general-purpose project management tools, check out these lists:Â
The best Jira alternative for a centralized AI project planner
Hive

Hive pros:
Super intuitive interface with AI assistance
Centralized workflow management with individual customization
Hive cons:
Lacks some of the complex dependency logic you can get with Jira
Advanced features (like AI) require paid add-ons
Hive is easy-to-use project management software for creative teams. Individuals can organize their workflows and even view shared projects however they want (Gantt, Kanban, table views, etc.) without affecting the workflows themselves.
While Jira includes specialized features for development teams, Hive focuses on making life easier for marketers and creatives. The platform features proofing and approval workflow add-ons, and you can include external stakeholders to make sharing easy.
Speaking of add-ons, they're how you customize your workspace and add features you need, like time tracking, external users, custom dashboards, resource allocation, and AI automations. You might love or hate the add-ons. On the one hand, you pick and choose, so you're not paying for what you won't use. On the other hand, add-ons can feel a little like "hey, why aren't these just included in my plan?" If you need a few, the price adds up.
If you want to automate workflows further, you can connect Hive with other apps using Zapier and build AI-powered project management systems that work across your tech stack.
Hive pricing: Free plan available for up to 10 users; Paid plans from $5/user/month, billed annually.
Read more: The best AI project management tools
Which Jira alternative should you use?
First, make sure you do need a Jira alternative. Jira is a pretty robust platform, and it's purpose-built for specific teams, so start by poking around all its features. But if you know Jira isn't for you, figure out what you're using it for—ITSM, project management, Kanban, or customer support—and then use the list above to pick the right app for your use case.
Related reading:
AI in engineering: Transforming the way software engineers work
How to drive customer value with collaborative product development
This article was originally published in October 2023 by Toby Peterson. The most recent update, with contributions from Ben Steele, was in April 2026.










