The 9 best Jotform alternatives in 2026

Online forms do a lot more than collect names and email addresses. They qualify leads, route support requests, take payments, and quietly power a surprising amount of everyday business. Jotform has long been a go-to for doing all of that in one place. But being able to do everything doesn't always mean it's the best tool for your thing.

Some Jotform alternatives lean hard into automation, others focus on surveys, design, selling, or compliance. And in many cases, a more specialized tool is easier to use, more affordable, or simply less work to wrangle into shape.

To separate the actually useful options from the "technically possible" ones, the Zapier team tested a range of form builders people commonly consider instead of Jotform. We built real forms, followed the data after submission, and poked at the edges to see where each tool shines or shows its cracks. Here are the nine best Jotform alternatives. 

The best Jotform alternatives

• Zapier Forms for AI orchestration and automation 

• Google Forms for quickly creating forms for free

• Typeform for conversational forms 

• SurveyMonkey for surveys 

• Microsoft Forms for Microsoft 365 users 

• WPForms for WordPress users 

• Tally for versatile pop-ups 

• Paperform for creating order forms 

• Formstack for regulated industries 

What makes the best Jotform alternative?

Jotform is a flexible, all-in-one form builder, so replacing it isn't about finding a single app that does everything the same way. The best Jotform alternatives tend to be more opinionated: they focus on doing one or two things exceptionally well rather than trying to cover every possible use case.

While testing and comparing Jotform alternatives, we paid close attention to a few core factors:

• Value and pricing structure. Most of the tools on this list include a free plan, but free doesn't always mean practical. We looked for Jotform alternatives that either offer meaningful access without harsh limits or make a clear case for upgrading. Some apps shine because they stay affordable as you scale, while others justify higher prices with specialized features like compliance, analytics, or AI-driven insights.

• Ease of use vs. depth. Jotform strikes a balance between flexibility and usability, so strong alternatives need to do the same or clearly outperform it in one direction. Some tools prioritize speed and simplicity, letting you publish forms in minutes. Others lean into advanced logic, analytics, or workflows, accepting a bit more complexity in exchange for power.

• Design and form experience. Forms are often the front door to your business. We evaluated how well each alternative handles layout, branding, and user experience—from conversational, one-question-at-a-time flows to pop-ups and embedded forms—especially compared to Jotform's traditional form-first approach.

• Data handling and workflows. The best Jotform alternatives make it easy to store, analyze, and act on data, either through built-in tools or deep integrations. We paid special attention to how well each app supports automation, multi-step workflows, and AI-powered processing once a form is submitted.

To land on this list, the Zapier team signed up for each app, built real forms from templates and from scratch, tested logic and design options, submitted responses, and explored how data flowed into reports and downstream tools. Based on that hands-on testing, these apps stood out as the nine best Jotform alternatives.

If affordability is your top priority and you're mainly looking for something free, you may want to explore these Zapier roundups first: 

• The best free survey tools and form builders

• The best Google Forms alternatives

The best Jotform alternatives at a glance

The best Jotform alternative for AI orchestration and automation

Zapier Forms 

Zapier Forms pros:

• Trigger automations through forms

• Store data in an automation-first database 

Zapier Forms cons:

• Form design isn't as customizable as other apps

While Jotform shines in flexible form creation and bundled apps, Zapier Forms is automation-first by design. Every submission is the start of a workflow: updating systems, triggering actions, enriching data, and moving work forward automatically. 

There's also no submission-based pricing. You don't have to worry about caps on responses, fields, or form views as your usage grows, which makes Zapier Forms easy to scale across teams and use cases.

You can create forms from scratch or from a set of templates. Better yet, you can use Zapier Copilot—Zapier's built-in AI form generator, which lets you describe the form you want in plain language and instantly generate a draft you can customize. It's a faster way to get started, especially when you're not sure how to structure your questions. 

Zapier Forms lets you create multi-page forms with customizable fields and connect them directly to Zaps (what Zapier calls automated workflows)—even on the free plan. Paid plans (starting at $19.99/month) give you more advanced conditional form logic, dynamic filtering, and deeper customization, for finer control over how data is collected, routed, and displayed.

All your submission data is stored inside Zapier Tables—an automation-first database. And when it's time to do something with your forms, you can trigger workflows off submissions or using buttons in your database, making Zapier Forms the starting point for automation and data transfer across thousands of apps. For example, when a new form submission comes through, AI can analyze the response directly from Tables to determine urgency or intent, enrich each entry with existing customer data, and route urgent requests to the right teams in Slack or your project management tool. 

Zapier pricing: Free plan includes unlimited forms, 10 pages, and up to three 5 MB file uploads; paid plans from $19.99/month (billed annually). 

The best free Jotform alternative for quickly creating forms

Google Forms

Google Forms pros:

• Completely free

• Versatile

Google Forms cons:

• Cookie-cutter design

Google Forms is simple, fast, and reliable, making it a strong alternative to Jotform for teams that prioritize ease of use and affordability. Its biggest advantage: pricing. It's completely free with unlimited everything—forms, questions, submissions, and collaboration. Forms count toward your Google account's 15GB storage limit, but each form is small enough that most users will never notice the constraint. Compared to Jotform's tiered plans and usage caps, Google Forms removes nearly all friction around scaling.

Ease of use is another major differentiator. The interface is instantly familiar to anyone who's used Google Docs or Sheets, with common actions always within reach. As you build, Forms often suggests the right question type—like switching to a linear scale for rating questions. 

Its feature set covers the essentials most teams need, including multiple question types, file uploads, email capture, timestamps, and conditional logic. While it doesn't offer advanced features like payments or eSignatures, it handles the vast majority of everyday form use cases without added complexity.

Design customization is intentionally lightweight. You can adjust colors, fonts, and add a header image to create a clean, professional result quickly, even if you don't get the deep branding controls Jotform offers.

Google Forms responses automatically flow into Google Sheets. But if you want to orchestrate sophisticated, multi-step workflows that extend beyond Google's ecosystem, integrate Google Forms with Zapier. This way, you can do things like notify your team in Slack when new responses come in, use AI to summarize each submission and categorize the respondent, and add them to the relevant email drip campaign. Learn more about how to automate your Google Forms, including how to integrate Google Forms with Slack.

Google Forms pricing: Free with a Google account. 

Learn more: Google Forms vs. Jotform

The best Jotform alternative for conversational forms

Typeform

Typeform pros:

• Awesome user experience

• Step-by-step help available for embedding your forms

Typeform cons:

• Very limited free plan

While Jotform supports both classic and conversational layouts, Typeform is designed around card-based, conversational interactions, resulting in a more focused, human experience that often leads to higher completion rates. The interface is so polished that respondents can move through entire forms using only their keyboard, with subtle transitions that keep them engaged.

Getting started in Typeform is especially strong for use cases like lead qualification and discovery surveys. You can build from scratch, import questions, sync with tools like HubSpot, or use Typeform's AI form builder. Unlike Jotform's AI, which primarily generates a static draft, Typeform's AI is tightly integrated with outcomes—particularly through match quizzes and lead qualification forms. These use AI to generate questions and automatically apply scoring or logic that routes respondents based on their answers.

Typeform also stands out in how it handles conditional logic. Instead of Jotform's rule-based if/then setup, Typeform uses a visual logic builder that makes complex branching easier to understand and maintain.

When responses start coming in, Typeform's analytics highlight drop-off points so you can see exactly where respondents abandon a form—something that's less visible in Jotform. On higher-tier plans, AI-powered Smart Insights analyzes open-ended responses to surface themes and sentiment. 

Plus, Typeform integrates with Zapier, allowing you to automatically route form data wherever it needs to go and layer in AI-powered workflows to analyze, summarize, and act on submissions across your tech stack. For example, when a new form is submitted, AI can summarize the response, categorize it by intent, and send the insights to a spreadsheet, CRM, or team channel for follow-up. Discover more ways to automate Typeform. 

Typeform pricing: Free plan includes unlimited forms with 10 responses/month; paid plans from $28/month (billed annually) for unlimited forms and questions, and 100 monthly responses. 

Learn more: Jotform vs. Typeform 

The best Jotform alternative for surveys

SurveyMonkey 

SurveyMonkey pros:

• Multiple ways to view, customize, and save your data 

• Good mobile app functionality 

SurveyMonkey cons:

• No visual logic map

SurveyMonkey is purpose-built for surveys, making it a strong Jotform alternative for teams focused on market research and structured feedback. One of its biggest differentiators is access to built-in audience panels: if you don't already have respondents, you can buy survey responses and get real data back in hours. SurveyMonkey also lets you design and manage surveys entirely from its mobile apps, which is still uncommon among form and survey tools.

When it comes to writing survey questions, SurveyMonkey leans heavily into best practices. If you're unsure what to ask, you can browse a large question bank with professionally written, research-tested questions, or generate a survey from scratch using AI. 

Once you've added questions, you can tweak wording, reorder questions, and adjust the flow as you go. You're never locked into a rigid structure, which is helpful when you're iterating on feedback or refining a survey before sending it out.

As responses come in, SurveyMonkey's analytics allow you to track response and completion rates, analyze individual questions with visual breakdowns, and drill into results. While Jotform offers broader reporting across forms and workflows, SurveyMonkey's analytics are purpose-built for understanding survey data quickly and accurately.

When you connect SurveyMonkey with Zapier, you can orchestrate intelligent, multi-step workflows across your entire tech stack. For example, you can automatically store submissions in Google Sheets, use AI to analyze responses and surface key insights, and send recommended next steps to key stakeholders in Slack. Learn more about how to automate SurveyMonkey.

SurveyMonkey pricing: Free plan includes unlimited forms with 10 questions/form and basic AI tools; paid individual plans from $39/month (billed annually) for unlimited surveys and questions, skip logic, and payments. 

Learn more: The best survey apps

The best Jotform alternative for Microsoft 365 users 

Microsoft Forms 

Microsoft Forms pros:

• Completely free

• AI features for form design and optimization on the free plan

Microsoft Forms cons:

• Limited design control, despite the theme variety

Microsoft Forms is a lightweight, free form builder that's a practical Jotform alternative for teams already working in Microsoft 365. If you're familiar with Office apps, you'll feel at home immediately. 

Microsoft Forms also offers AI features via Copilot. You can generate an entire form from a simple prompt, then refine the questions as needed. As you build, Copilot offers suggestions to improve clarity and completion rates, along with AI-driven design recommendations. 

While it doesn't aim to match Jotform's breadth of features, it excels at fast form creation and seamless integration with Microsoft tools, especially Excel. Every response syncs to Excel in real time, making it easy to analyze, share, and automate form data using tools teams already rely on. For organizations that live in Excel, this tight integration can remove the need for a separate form platform altogether.

And because responses flow directly into Excel, you're not limited to Microsoft-only workflows. You can connect Excel to Zapier to trigger AI-orchestrated, multi-step automations across thousands of apps. For example, you can analyze submissions in Excel with AI, share summarized insights in Slack, and automatically create follow-up tasks in your project management tool. Learn more about how to automate Excel.

Microsoft Forms pricing: Free plan includes unlimited forms; paid Microsoft 365 plans, which include Microsoft Forms, start at $99.99/year. 

The best Jotform alternative for WordPress users 

WPForms

WPForms pros: 

• 2,000+ templates to get you up and running

• Extra anti-spam and security options

WPForms cons: 

• Not many third-party add-ons

WPForms is a comprehensive form builder plugin for WordPress. Instead of embedding external forms into your site, WPForms lets you build, manage, and publish forms entirely inside WordPress—making it a natural Jotform alternative for WordPress site owners who want tighter control and fewer moving parts.

One of WPForms' biggest strengths is how quickly you can get started. With nearly 2,000 pre-made templates covering everything from contact forms and surveys to payments and applications, you're rarely starting from scratch. This template-first approach mirrors what many users like about Jotform, while keeping everything local to your WordPress site.

The drag-and-drop builder is clean and intuitive, making it easy to customize fields, apply conditional logic, and create multi-page or conversational forms without touching code. Styling options and form themes help match your site's branding, so forms feel like a seamless part of your website rather than an embedded add-on.

WPForms also includes AI-assisted form creation to speed things up. You can generate a form from a prompt, add or modify fields, or create calculations automatically. 

Beyond form creation, WPForms covers the essentials you'd expect from a Jotform alternative, including strong anti-spam protection, payment support, and integrations with popular marketing and sales tools. And when you need to go further, WPForms connects with Zapier so submissions can trigger AI-orchestrated, multi-step workflows across thousands of apps. For example, when a new submission comes through your site form, you can use AI to enrich the data, add it to your CRM, and automatically send personalized follow-up messages. Learn more about how to automate WPForms.

WPForms pricing: Free lite version; paid plans start at $99/year ($49.50 for the first year).

Learn more: The best WordPress form plugins

The best Google Forms alternative for versatile pop-up forms

Tally

Tally pros:

• Generous free plan includes unlimited submissions 

• Elegant design

Tally cons:

• Limited, basic reporting on the free plan 

Like Jotform, Tally supports pop-up forms, embeds, and full-page forms, but it pairs that functionality with a simpler product philosophy and far fewer usage constraints. Most form builders, including Jotform, reserve key capabilities behind multiple limits or higher tiers. Tally keeps the core experience open, with only a few restrictions around branding, custom domains, and file upload size. Even so, upgrading removes those limits at a price point that's easier to justify for individuals, startups, and small teams.

When you share a form, you can choose to embed it on your site, host it as a standalone page, or display it as a pop-up. The pop-up option is where Tally really shines. You can control when and where it appears, customize the overlay, adjust sizing, and even add small visual touches like emojis. This makes it easy to ask questions at just the right moment—without interrupting the entire browsing experience.

The editor itself feels closer to Notion than a traditional form builder. Each question is treated as a block, and you can add new elements with slash commands. That block-based approach carries through to the final form design, resulting in clean, minimalist forms that are easy to read and quick to complete. While Tally doesn't offer the same depth of design customization as Jotform, you can still control themes, fonts, and colors—even without upgrading.

Tally doesn't include advanced analytics or reporting, but it's designed to work well with other tools. By connecting Tally to Zapier, you can orchestrate multi-step, AI-powered workflows that extend far beyond the form itself. For example, you can automatically send submissions to your database, use AI to categorize or summarize responses, and trigger follow-ups across your tech stack. Discover more ways to automate Tally.

Tally pricing: Free for unlimited questions, submissions, and forms; paid plans start at $24/month (billed annually).

The best Jotform alternative for creating order forms

Paperform

Paperform pros:

• Great design out of the box

• Connects with Google's and Facebook's analytics tools

Paperform cons:

• Interface takes some getting used to

Paperform in three words: beautiful, clean, and sleek. What makes Paperform stand out as a Jotform alternative is how you can create and manage forms to take orders and make sales. 

You can create forms from scratch, use AI, or choose from a wide range of niche templates, including order forms, donations, and event registrations. Building a form feels more like writing a document than assembling fields: you add content blocks—text, images, descriptions—then place inputs where they make sense. As you build, you see exactly what respondents will see, which makes it easier to design conversion-friendly order forms. While the editor is slightly clunkier than some tools, it's still approachable and flexible.

When you create a form, add a Products section, then input what you're selling. You can add the name, SKU, image, price, minimum and maximum quantities, as well as the total available stock. You can even import your product list as a CSV file to save some time.

Paperform supports coupons, discounts, and custom pricing rules—useful if you want to account for fees or offer promotions. It integrates with popular payment processors like Stripe, Braintree, PayPal Business, and Square, making it easy to accept payments without additional plugins or workarounds. While you can build a very basic order form in Jotform, it's clear that Jotform forms aren't designed first and foremost for selling: order flows require more setup and feel less seamless compared to Paperform's product-centric approach.

Paperform includes basic reporting and analytics, with integrations for Google Analytics and Meta Pixel to help you understand and optimize conversions. And with its Zapier integration, you can send order data across the rest of your tech stack to power more advanced workflows. For example, when a new order comes in, you can use AI to summarize the purchase or flag high-value orders, update inventory in a spreadsheet or database, and notify your fulfillment team in Slack or via email. Learn more about how to automate Paperform. 

Paperform pricing: Free plan includes unlimited forms, 30 submissions and 5 payment submissions per month, and AI form creation; paid plans from $24/month (billed annually) for significantly more submissions and more advanced AI tools. 

The best Jotform alternative for regulated industries

Formstack

Formstack pros:

• Form accessibility checker

• A/B form testing available

Formstack cons:

• No free plan available; expensive compared to other Jotform alternatives

While Jotform goes for breadth, Formstack (by Intellistack) goes for depth. It's designed to help gather data while staying compliant. That niche focus comes at a price. Formstack is the most expensive Jotform alternative on this list. But for teams in highly-regulated industries, that higher price point can be worth the peace of mind that comes with meeting strict compliance requirements.

If you don't want to start from zero, you can choose from hundreds of form templates or generate a form with AI. It's worth noting that Formstack's AI tends to overperform—and not in a good way. For example, when asked to generate a form with four multiple-choice questions, it generated closer to 20 questions using multiple question types, with no option to regenerate for accuracy. 

Fortunately, the builder is easy to work with, and the form's design features are fully customizable using a visual editor or CSS. Sharing is also straightforward: you can publish via link or QR code, or embed forms on your site using JavaScript, iFrame, or Lightbox—simply copy and paste the script.

Formstack's analytics go beyond basic response counts. In addition to viewing individual submissions, you can configure charts and see detailed metadata like respondent location, IP address, operating system, and browser. You'll also get conversion data showing how many users completed the form compared to how many viewed it. 

Formstack also offers extras tailored to enterprise needs. Conversion Kit enables A/B testing and deeper analytics integrations, while built-in accessibility checks help ensure forms meet Section 508 standards. 

When you connect Formstack to Zapier, you can orchestrate secure, multi-step workflows that extend far beyond data transfers. For example, a single submission can trigger AI-powered document processing, route sensitive data through approval chains, and log activity for compliance. Learn more about how to automate Formstack. 

Formstack pricing: Paid plans from $83/month (billed annually) for 1 user and 25 forms with up to 1,000 submissions/form. 

Other Jotform alternatives

Not every Jotform alternative needs to be a full-fledged form builder. Depending on your goal, a lighter or more specialized tool may be a better fit. Here are other Jotform alternatives that fit the bill. 

• If growing your newsletter is your sole priority, HubSpot's free pop-up forms offer an easy way to add subscribers. 

• If you like to stay within a respective app ecosystem, plenty of platforms offer native form builders. Here are a few examples: Airtable Forms, Notion Forms, and Zoho Forms. 

• If all you need is a fast way to get a pulse check or make a group decision, simple polling tools—like built-in Slack polls—can be a better choice than spinning up a full survey or form. 

What's the best Jotform alternative? 

There isn't a single "best" Jotform alternative—because the right choice depends on what you're actually trying to do with your forms. If your forms are the starting point for complex workflows, Zapier Forms stands out for automation and AI orchestration. Or, if design and respondent experience matter most, Typeform is hard to beat for conversational, high-completion-rate forms.

The best approach is to start with your primary use case, then choose the tool that's purpose-built for that job. Many of these apps offer free plans or trials, so you can test them with a real form before committing. 

Related reading: 

• Your guide to form and survey automation

• How to enrich lead info from sales forms with ChatGPT

• How to create Google Docs templates based on form responses

• How to automatically answer form responses with ChatGPT