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The Zapier HubSpot integration: How to automate your work apps

By Nicole Replogle · November 26, 2024
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Your business is only as successful as your customers are satisfied—which means you need a reliable (and scalable) process for finding, selling to, and communicating with them. That's why HubSpot is the leading customer relationship management (CRM) software. It offers a holistic suite of hubs for marketing, sales, customer service, operations, and content management that you can mix and match to suit your needs.

But as your business grows, managing your customer-facing processes manually can still take up too much of your time. Importing new leads from multiple sources, backing up HubSpot customer data to a spreadsheet, and keeping the right salespeople in the loop can quickly become a full-time job—which leaves you less time for actually building relationships with customers.

You can bridge the gap by combining Zapier and HubSpot. Our custom automated workflows (called Zaps) can send critical information between HubSpot and your other most-used apps. Here's how.

Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

Table of contents

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Integrate Google Sheets with HubSpot

Google Sheets is a great tool for storing and managing all kinds of data, from lead contact information to sales data to product details. If you use HubSpot form submissions to create new lead or customer profiles in HubSpot, why not add that information to a spreadsheet at the same time?

Storing your most important information in a spreadsheet lets you sort and analyze that data in a flexible, customizable format while creating redundancy to keep that data safe. 

But while redundancy is great for data storage, it's not the best use of your time. Double data entry gets old fast—unless you use automation.

These integrations record each new HubSpot form entry or new contact as a new spreadsheet row in Google Sheets.

Save new HubSpot form submissions to Google Sheets rows

  • HubSpot logo
  • Google Sheets logo
HubSpot + Google Sheets
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    Need to get your HubSpot form submissions into Google Sheets, but don't want to manually transfer your data? No problem! This integration automatically saves each new form entry to a row in a specified spreadsheet for you.

    Record new contacts from HubSpot lists in Google Sheets spreadsheets

    • HubSpot logo
    • Google Sheets logo
    HubSpot + Google Sheets
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      HubSpot is excellent for managing leads and tracking marketing performance. Sometimes, though, it is helpful to have your data in a raw format that you can crunch yourself. This Zap will record every new contact to a HubSpot list to a Google Sheets spreadsheet, giving you the flexibility to slice and dice your data for your needs.

      Or, if your team often adds new contacts directly to Google Sheets, you can use this Zap to create or update a HubSpot contact automatically. That way, your CRM information is always up to date without any extra effort on your part.

      Create HubSpot contacts for new Google Sheets rows

      • Google Sheets logo
      • HubSpot logo
      Google Sheets + HubSpot
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        Your customer base is a changing, evolving structure, but that doesn't mean you can't automate behavior around predictable events to save yourself the work! This integration, for instance, will watch Google Sheet for any row updates and will send each one to HubSpot where your contact list will be cross-referenced and a match will be updated or a new contact will be created if none is found. Work smarter and reclaim your time with Zapier automation!

        Keep HubSpot up to date

        HubSpot is your central hub for prospect and customer information—so to keep it current, you probably pull data from various sources. If you find yourself spending too much time manually copying information from other apps into HubSpot, automation is the answer. 

        Add data to HubSpot from meetings and events

        Most people don't decide to buy your product or service after a single touchpoint, which is why it's crucial to stay in touch with prospects after meetings. If someone joins you for an introductory or demo call, you'll want to add them to your CRM so your team can follow up.

        But it can be hard to remember to update your CRM after each meeting, especially since you're busy organizing your notes and sending thank-you emails. These Zaps take care of the busy work for you by automatically creating a new HubSpot contact anytime a new appointment is booked in your meeting scheduling app of choice.

        Create or update Hubspot contacts for new Calendly invitees

        • Calendly logo
        • HubSpot logo
        Calendly + HubSpot
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          Want to keep in touch with people after you have meetings with them? Keeping up with them in your CRM is a great way to continue the relationship. This Zapier integration takes care of that for you, automatically creating new HubSpot contacts from new Calendly invitees to help you keep the relationship going.

          Add or update HubSpot contacts from new Acuity Scheduling appointments

          • Acuity Scheduling logo
          • HubSpot logo
          Acuity Scheduling + HubSpot
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            Create or update your HubSpot marketing contacts from new Acuity Scheduling appointments automatically, once this integration is set up. Zapier can monitor your Acuity Scheduling account for new appointments and can create or update HubSpot contacts from the client data as they make bookings.

            Create Hubspot contacts from new appointments in Zoho Bookings

            • Zoho Bookings logo
            • HubSpot logo
            Zoho Bookings + HubSpot
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              Manage your contacts with Bookings and Hubspot through this integration. This integration can create a new contact in Hubspot every time a new appointment is created. Nurture better relationships with your customers with this feature.

              Add data to HubSpot from forms

              Forms are a great way to collect contact information from leads and requests from customers. But if you're getting a high rate of form submissions (a good problem to have!), it can be hard to stay on top of that data.

              Instead of spending hours each week exporting important information, use one of these Zaps to keep your CRM up to date automatically. Anytime a new form is submitted in form apps like Webflow or Typeform,  on your Squarespace site, or even in a form you built with HubSpot, these workflows will create a new HubSpot record or contact to match.

              Send new Webflow submissions to HubSpot forms

              • Webflow logo
              • HubSpot logo
              Webflow + HubSpot
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                Spending too much time just moving your information from Webflow over to HubSpot? Use this integration to save yourself effort. Once active, it will automatically trigger for every new submission you receive on a Webflow form, submitting it to your chosen HubSpot form at the same time.

                Create or update HubSpot contacts from new entries on Typeform

                • Typeform logo
                • HubSpot logo
                Typeform + HubSpot
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                  Want to make sure customer data is always up to date, no matter how quickly it comes in through Typeform? Set up this Zap and we'll keep up with even the busiest forms. Once active, every new entry to Typeform will trigger the automation, creating a HubSpot contact in response (or updating an existing one) and making sure all your details are carried over accurately for each and every one.

                  Create or update HubSpot contacts from new Squarespace form submissions

                  • Squarespace logo
                  • HubSpot logo
                  Squarespace + HubSpot
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                    Requesting customer information via a form on Squarespace? Don't waste time manually keeping the information up-to-date across your various apps. Every time a new form is received from your Squarespace site, this Zap will automatically create or update a contact in HubSpot.

                    Create deals for new form submissions in HubSpot

                    • HubSpot logo
                    • HubSpot logo
                    HubSpot
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                      When someone fills out a form on your site, you'll want to add a deal to track their conversion to customer. This integration automatically creates deals when there are new form submissions in HubSpot. You won't have leads falling through the cracks anymore.

                      Add data to HubSpot from ad and conversion tools

                      Don't let your paid ad campaigns go to waste by forgetting to send new leads to your CRM! Consolidating prospects' contact information into one place means you can nurture leads systematically without worrying about anyone falling through the cracks.

                      Time is always precious when it comes to following up on leads, but that's especially true when the lead comes from social media or Google search, where distractions abound. Let these Zaps import new leads instantly from Facebook Leads Ads or Google Ads to HubSpot so you can follow up promptly.

                      Update HubSpot contacts with new Facebook Lead Ads leads

                      • Facebook Lead Ads logo
                      • HubSpot logo
                      Facebook Lead Ads + HubSpot
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                        Reacting to user engagement as it happens helps ensure conversion. Zapier's Facebook Lead Ads-HubSpot integration will populate your contact lists as each new name comes in: Whenever you receive a new response to your Facebook Lead Ads, this Zap will trigger and send the information to HubSpot, either creating a new contact or updating one if there's a match. Start developing those relationships!

                        Create contacts in HubSpot for new leads from Google Ads

                        • Google Ads logo
                        • HubSpot logo
                        Google Ads + HubSpot
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                          Use this integration to automatically import new leads from Google Ads into HubSpot as contacts. This Zap saves you from the tedious task of duplicate data entry!

                          Add new LinkedIn Lead Gen Form submissions as HubSpot form submissions

                          • LinkedIn Ads logo
                          • HubSpot logo
                          LinkedIn Ads + HubSpot
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                            LinkedIn is a fast way to generate new leads, but you have to master your follow-up to get them to close. Zapier can automate this for you! Once you have set up this integration, new leads generated via LinkedIn Ads will be added as new HubSpot form submissions, effortlessly triggering your favorite email follow-up.

                            Send notifications from HubSpot

                            There are plenty of reasons why you might want to send or receive a notification whenever someone submits your HubSpot form. Maybe you want to be able to follow up on new leads right away or keep your team up to date on new deals as soon as they come in.

                            These Zaps send a channel message in your team chat app whenever a new deal or form is submitted in HubSpot. Stay aware of important information without needing to be glued to your HubSpot dashboard.

                            Get Slack notifications for new HubSpot form submissions

                            • HubSpot logo
                            • Slack logo
                            HubSpot + Slack
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                              Wouldn't it be great to get a Slack message every time someone fills out your HubSpot form? This HubSpot Slack integration automatically notifies you of new form submissions so you'll instantly know when you've got a new entry.

                              Send Slack channel messages for new deals in HubSpot

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                              Slack
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                                Keep your team on the same page by sending out notifications whenever new deals are created in your CRM. Use this Zap to automatically send Slack messages whenever new deals are created in HubSpot. That way, your teammates will be kept in the loop while you avoid tedious manual message chores.

                                Send Discord channel messages for new HubSpot deals

                                • HubSpot logo
                                • Discord logo
                                HubSpot + Discord
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                                  Stay updated on new deals in HubSpot and improve team communication with this efficient workflow. Whenever a new deal is added in HubSpot, this automation will send a channel message in Discord to inform your team members. Keep everyone informed about new opportunities without manual updates, ensuring smooth collaboration and faster response times.

                                  Send Microsoft Teams channel messages for new HubSpot contacts

                                  • HubSpot logo
                                  • Microsoft Teams logo
                                  HubSpot + Microsoft Teams
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                                    Want to make sure your team follows up on every lead? This integration can help, automatically sending a Microsoft Teams channel message each time a new contact gets added to HubSpot. Your team will never fail to engage with a potential customer.

                                    If email is more your speed, you might want to receive email updates of important changes to customer profiles in HubSpot. Or maybe you want to automatically send a follow-up email to the form submitter. 

                                    Either way, you can use these Zaps to send custom emails when your HubSpot account receives a form submission.

                                    Send Gmail emails when you receive new HubSpot form responses

                                    • HubSpot logo
                                    • Gmail logo
                                    HubSpot + Gmail
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                                      If your company has someone that needs to know when a form response is received, stop forwarding them the responses or pinging them and let Zapier do it automatically! With this integration, Zapier will send an email—to a coworker, the form submitter, whoever you need—every time you get a new form response.

                                      Create draft emails in Microsoft Outlook when HubSpot deal stages are updated

                                      • HubSpot logo
                                      • Microsoft Outlook logo
                                      HubSpot + Microsoft Outlook
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                                        Stay on top of your HubSpot deal stages and streamline communication with this efficient workflow. When a deal stage is updated in HubSpot, a draft email will be created in Microsoft Outlook, allowing you to promptly address the necessary changes or updates. By automating this process, you can ensure faster reaction times and a more organized management of your sales pipeline.

                                        Connect HubSpot to your mailing list

                                        Your CRM is at its best when it's thorough and up to date. That means everyone subscribed to your email list should be accounted for. After all, they're excellent candidates to become paying customers. 

                                        But manually exporting your mailing list subscribers to HubSpot can be tedious, and it's easy to forget about that weekly or monthly chore. Instead, let automation handle the busy work for you. 

                                        These Zaps automatically create a new contact (or update an existing one) in HubSpot whenever you get a new subscriber in your email marketing app. Or, you can have Zapier update your HubSpot contacts when they unsubscribe to a Mailchimp email.

                                        Create or update HubSpot contacts from new Mailchimp subscribers

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                                        • HubSpot logo
                                        Mailchimp + HubSpot
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                                          Don't worry about manually adding new Mailchimp subscribers to your HubSpot contacts list because this integration takes care of that for you. Any time you get a new Mailchimp subscriber, Zapier automatically creates a new contact or updates an existing one in HubSpot.

                                          Copy new contacts from Constant Contacts to HubSpot CRM

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                                          • HubSpot logo
                                          Constant Contact + HubSpot
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                                            Say goodbye to manual data entry. This integration moves data between your contact trackers so you don't have to do. When active, it turns each new contact in Constant Contact into a a contact in HubSpot CRM, and you won't have to worry about missing one again.

                                            Add or update HubSpot contacts with new unsubscribed Mailchimp users

                                            • Mailchimp logo
                                            • HubSpot logo
                                            Mailchimp + HubSpot
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                                              Want to make sure to identify who is and isn't part of your marketing efforts from within your CRM? Use this Mailchimp-HubSpot integration and we'll keep up with those Mailchimp unsubscriptions for you. After it's been configured, the integration will trigger with each user that unsubscribes from Mailchimp, automatically updating the corresponding contact on HubSpot CRM (or creating a new one), saving you the pain of ever updating them yourself again.

                                              And conversely, you'll want to add any new leads or customers to your mailing list so you can stay in touch with them. These Zaps add or update subscribers in your email newsletter app whenever a new form is submitted or contact is created in HubSpot. That way, you can keep your mailing list current and properly categorized without any tedious data entry.

                                              Add or update subscribers in Mailchimp for new form submission from HubSpot

                                              • HubSpot logo
                                              • Mailchimp logo
                                              HubSpot + Mailchimp
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                                                When someone shares their interests with you by filling out a form, you'll want to make sure you capture those interests to deliver targeted messaging to them. This Zapier integration will help you do just that by adding/updating subscribers when you have new form submissions in HubSpot.

                                                Add new HubSpot contacts to Mailchimp lists

                                                • HubSpot logo
                                                • Mailchimp logo
                                                HubSpot + Mailchimp
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                                                  Your customers will never miss an important promotional email from you because you forgot to update your Mailchimp list. This HubSpot-Mailchimp integration automatically adds new HubSpot contacts to a Mailchimp list so you can focus on designing the perfect email campaign instead of copying your contacts list.

                                                  Create or update Flodesk subscribers for new HubSpot contacts

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                                                  Flodesk
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                                                    Keep your Flodesk subscribers up-to-date by connecting it with HubSpot contacts. With this workflow, whenever a new contact is added in HubSpot, it will create or update the subscriber in Flodesk, ensuring your email marketing stays in sync. Save time and effort by streamlining your contact management process with this seamless automation.

                                                    Use webhooks with HubSpot

                                                    Hopefully by this point, you're inspired to create a custom automation to fit your team's workflows—but what If the app you're thinking of doesn't integrate natively with Zapier?

                                                    Don't worry; you've still got options. You can use webhooks to send data from one tool to another. 

                                                    For example, maybe you use an obscure form builder to collect lead information. If that tool doesn't integrate with Zapier, you can use one of these templates to automatically detect updates from a specific URL and use that data to create (or update) a HubSpot contact. Or conversely, you can send information from new HubSpot form submissions to the tool of your choice.

                                                    Create HubSpot contacts from newly-caught webhooks

                                                    • Webhooks by Zapier logo
                                                    • HubSpot logo
                                                    Webhooks by Zapier + HubSpot
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                                                      Every time a webhook is activated, this Zap automatically creates or updates a contact in HubSpot. Update your contact list with this custom workflow and save yourself from tedious data entry.

                                                      Catch new webhooks and create HubSpot contacts

                                                      • Webhooks by Zapier logo
                                                      • HubSpot logo
                                                      Webhooks by Zapier + HubSpot
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                                                        When you have contact info available through webhooks that also belongs in your marketing tool, this integration can connect your tools. Once active, it will automatically catch a POST from a specific URL and create a contact in HubSpot with all the details you need.

                                                        Send HubSpot form submissions to webhooks

                                                        • HubSpot logo
                                                        • Webhooks by Zapier logo
                                                        HubSpot + Webhooks by Zapier
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                                                          So you've got a new form submission in HubSpot and want to send that data to another app with a webhook? No need to write any code because this HubSpot Webhook integration automatically sends your form entries to your specified webhook.

                                                          Supercharge your CRM with automation

                                                          HubSpot is a powerful tool for managing customer relationships, but it can be hard to consolidate data and keep your CRM up to date when relying solely on manual processes. And since nurturing leads and customers depends on quick follow-ups and accurate data, it's crucial to perfect your information workflows.

                                                          Thankfully, automation makes it easy to keep your CRM organized and aligned with the rest of your tech stack. And this is just the start of what you can do with HubSpot and Zapier. What will you automate first?

                                                          This article was originally published in May 2017, written by Ashley Hockney. It was most recently updated in November 2024 by Nicole Replogle.

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                                                          A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'