Articles tagged "Marketing"

How to add to the mental health conversation through your content marketing

How to get awesome customer testimonial videos

Just as bad reviews can do serious damage to your brand, a trustworthy recommendation can work wonders. And while positive reviews are great en masse, a single customer testimonial video can mean more than all those reviews combined.

5 welcome email templates for different business types

You got the lead, but if you blow your welcome email, good luck getting that person's interest back. On the other hand, if you absolutely nail it, you might have not just a loyal customer, but a loyal customer who'll spread the word about your business.

How you can turn your traffic into sales with micro conversions

You've probably poured a good amount of time and money into getting people to find and look at your website, but if that traffic isn't converting, it's not going to do much for you.

6 marketing automation examples for nurturing leads

You want to put your best foot forward to nurture leads, but using your human brain and time for every task isn't scalable. If you want to leverage the information you have about prospects to personalize at scale, marketing automation can help. 

How to make your case studies high-stakes—and why it matters

Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible. 

The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.

4 marketing automation ideas for better post-purchase engagement

A little forethought and help from automation tools gives you the opportunity to really wow your customers after they've made a purchase.

How marketers can use anchor bias to build their brand

Working in content marketing for the past five years has shown me there's one thing customers want to know about your brand: why you? 

The 4 Ps of marketing: The essentials of successful marketing strategies

A lot can slip through the cracks when overseeing multiple marketing strategies, but the 4 Ps of marketing, AKA marketing mix, act as a useful safety net—never mind that they sound like the start of a kindergarten lesson.