Articles tagged "Marketing"

How to create brand visuals for free in Canva

Here, I'll show you how to use Canva to make some basic brand assets, so you can build a consistent and effective brand even if you have zero background in design.

Streamline work across departments with automation

When you bring Zapier into the mix, it's easier to streamline work between different teams. Here are the top workflows you can automate between your departments.

Squarespace vs. WordPress: Which is best?

Squarespace provides a zero-hassle experience, while WordPress offers unlimited customization.

How to add new Google Form responses to Salesforce

The sales cycle can be long and unpredictable. While you can't control whether prospects respond to your selling point, you can control whether your internal processes allow your sales team to work quickly. 

Why customer marketing should be a priority—and how to make it one

Nobody enjoys being taken for granted. Customers are no different. If you want to keep them, increase their individual sales, and perhaps make unofficial ambassadors out of them, you need to continue marketing to them.

5 ways to analyze lead gen efforts and drive conversions

Using lead generation metrics and other feedback loops can help you refine your strategy and close more deals.

Benchmark report: The ROI of marketing automation

Learn what other marketers are getting out of automation—and how you can trim your own to-do list.

Zero-click and no-click content

No-click and zero-click content are types of standalone content (usually at the top of the funnel) that provide your market with useful information, asking nothing in return.

How to find unlinked mentions and turn them into backlinks

After three months of prospecting and contacting the folks who'd name-dropped us, we managed to reclaim 53 unlinked mentions on high-authority sites. Here's how we did it.

How to optimize your sales page for conversions

Unsurprisingly, there's no magic "secret" to writing copy that creates meaningful connections. It's simply about making readers feel understood. And when it comes to empathy, no amount of marketing hacks can substitute for deep customer research.