Articles tagged "Marketing"

11 small business advertising ideas

Before dropping 5K on Facebook ads, try these 11 low-cost ad ideas for small businesses. 

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

Why your landing page isn't working (and how to fix it)

These common mistakes can prevent you from converting folks from your landing page.

How to automatically add new Microsoft Dynamics contacts to Mailchimp

When you connect Microsoft Dynamics to Mailchimp, your reps can easily nurture their client base, foster customer loyalty, and generate even more sales without extra tasks.

Notify your team in Slack for new Facebook recommendations

Keep your team informed about new social reviews by connecting Facebook Pages to Slack.

Do you need a customer engagement platform?

As customer relationships get more complex, technology evolves to support them—and that's how customer engagement software came about.

5 things to remember when running your first micro-influencer campaign

If you're starting your first micro-influencer campaign, these tips will make sure you're covering your bases.

Audit your lead management process: A step-by-step guide

Choose your words carefully: How to build a brand lexicon for your marketing

Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.

Introducing Zapier's 2022 Marketing Ops Awards winners

Every day, marketing operations professionals work behind the scenes to help marketers do their best work. Their work is the foundation of any well-run marketing team, but their contributions often go underrecognized.