Articles tagged "Marketing"

How to rank #1 on Google by analyzing weaknesses in search results

If you can identify the SEO gaps and mistakes that competing sites make, you can leverage that insight to inform your content strategy and outrank them. Here's how.

A guide to A/B testing your email campaigns (with examples and tips)

A/B email testing can help you gauge the effectiveness of specific changes in a campaign. Here's how to execute it, plus tips on how to use the results.

6 ways to automate Marketo

With automation, you can streamline your Marketo workflows so you have more time to create innovative marketing campaigns your customers will love. 

4 ways to automate Dotdigital

When you use automation to combine Dotdigital's smart customer engagement features with your most-used tools, you exponentially increase your team's impact.

Automatically send lead information to your ad tools

Never miss a warm lead with easy, automatic ad targeting. Use Zapier to send leads from other apps to custom audiences in your ad tools.

How to get your entire org involved with social media—without devolving into chaos

Here's how I streamlined their entire social media management process, created a content flywheel that included multiple stakeholders, and reduced my workload simultaneously.

How to start a podcast—and should you?

Like the thought of starting a podcast? It's a big commitment, but it comes with some great rewards. Here's how to get started.

Content refreshing: How to update old content and boost your traffic

Here's why you should update your content—and an in-depth guide on how to do it.

How Typeform increased new daily users by 32% with Zapier

Learn how collaborating with Zapier boosted new users and account upgrades for Typeform.

How Clearbit reduces churn by showcasing its Zapier integration

Learn how Clearbit reduces churn by showcasing its Zapier integration.