Articles tagged "Marketing"

9 ways to approach Facebook ad copy

Facebook is a powerhouse customer acquisition platform for companies of all sizes. But in order to get great results, you need to have great ad copy. And in my experience, that's where lots of brands struggle. 

Simplify your business with the layer method

No matter the size of your company, things can sometimes feel out of control. Use this technique to simplify things and discover actionable steps to grow your business.

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

How to make your Twitter memes accessible for screen readers

Many popular Twitter meme formats can fall flat for screen reader users. If you want to make your web content accessible, you'll need to tweak your memes. Here are a few tips.

Facilitate internal understanding of your products with this template

This "product on a page" template will help you communicate new products and features to your marketing team.

How to run a marketing audit with just a spreadsheet

It's possible to keep year-end marketing audits simple. You don't need a bunch of time or fancy tools—just a place to jot down your thoughts. Here's a simple marketing review template to get you started.

5 tips for working with freelance designers

I have good news: the outcome of collaborating with a freelance designer on your project doesn't have to be left up to the Fates. Here are a few things you can do to improve your work with freelance designers and increase the chances of project success.

How to launch a paid webinar

Offering free webinars to generate leads is great, but raise your hand if you would rather add some direct revenue to the mix too. Here's how we at MailerLite have helped our clients figure out how to monetize their webinars.

4 tips for creating gated content worth the download

Here's how to decide if gated content is right for you—and, if it is, how to make sure leads get what they're looking for.

Stand out in a noisy world by surprising your customers