Articles tagged "Marketing"

Modernizing marketing at a 56-year-old nonprofit

Amigos de las Américas had decades of success, but its systems hadn't been updated to support its mission in a modern way. Automation with Zapier helped them do that, without diverting funds away from youth leadership and service programs.

Try these Google Ads integration ideas for better campaign management

Google Ads campaign management is incredibly time consuming and it can be difficult to keep up with.

How to get started with thought leadership—and why you should

Your company has a ton of expertise up and down the ranks—it's time to start packaging this expertise into thought leadership content. High-quality thought leadership content is a potent and adaptable content marketing strategy.

Beyond marketing numbers: the power of sentiment analysis

Keeping an eye on online sentiment can help you avoid crises—and in the meantime, you'll get to know your audience and be able to make better decisions for your business. 

How to optimize content for search intent

When I started creating content nearly two decades ago, my thought process followed the same logic every time: what keywords with search volume are relevant to my business? Now, keywords don't cut it.

A brief guide to data attribution models

It's one thing to know how you're doing against your metrics. But even if you're knocking it out of the park, if you don't know why you're doing well, you won't be able to replicate your success.

Why online businesses should invest in TV advertising

Many of the clients of my production company are first-time TV advertisers who have recently learned the value of TV ads. If you love data-driven targeting, brace yourself. You're about to get a new look at TV advertising.

How to write long-form content for readers short on time

Writers of the world, listen up. There are ways to make your work more enjoyable so you can increase time on page, conversions, and all the other metrics you hold so dear. 

How to craft your brand message (with template)

No matter how revolutionary, life-changing, and industry-disrupting your product or service is, that alone isn't going to sell it. You still need to convince people of its value.

How to nurture customer relationships with email automation

Email automation seems like the exact opposite of personal communication. What could be less intimate than an email that's sent by a robot? But in practice, email automation can actually increase your personal connection with your audience.