Articles tagged "Marketing"

9 ways to help your marketing team leverage their time

When growing your team isn't an option, it's time to get creative in your quest to do more. I scavenged for a set of ideas to help solo marketers or small teams make the most of every minute. Here's what I found. 

How to target thousands of locations with one ad campaign and one landing page

Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.

How Vocal uses Zapier to do three times the work

Discover how Vocal uses Zapier to automate their repetitive and tedious tasks.

How we reduced client onboarding time to 5 minutes using Zapier

As an agency owner, how much work can you get done in five minutes? If you’re thinking, “five minutes is such a short period, that’s barely enough time to even get coffee before starting an actual task,” let me show you what’s possible.

5 PPC ads I actually converted on—and why

If you run PPC ads, you know the strategies and best practices, and you've seen loads of examples from businesses who've done it successfully. But what about hearing from the people clicking on the ads?

How a bootstrapped business used automation to bring its in-person team-building program online

The coronavirus pandemic devastated many businesses in the event industry, and Museum Hack was no different.

2022 marketing calendar: Dates you actually need to know

Instead of sharing a laundry list of every fun-but-obscure holiday, we narrowed in on the most crucial dates (and seasons) marketers need to remember in 2022. Here's your 2022 marketing calendar.

Markets, segments, and personas: Defining marketing jargon

Zeroing in on your market is the best way to make sure you're creating products that a specific audience actually wants, then talking about them in the right way. Here's how to do just that.

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

The Field of Dreams fallacy: What your media coverage should really accomplish

Let's dig into what the goal of your campaigns should be, what kind of coverage opportunities are available, and how your sales team should use the earned coverage to attract customers, gain a competitive edge, and close more business.