Articles tagged "Marketing"

How Moosend's marketing helped it scale from startup to acquisition—and beyond

For the Moosend family, it took 10 years of consistent planning and execution to become an industry leader and a popular email marketing tool among top-level marketers. Here's how we did it.

The ultimate guide to marketing operations

Marketing operations (MOps) refers to all the processes that happen backstage in marketing. The folks who work under the marketing ops banner make sure that the right systems and technology are in place to deliver marketing campaigns at scale.

How to advertise on Twitter

I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. 

How to add to the mental health conversation through your content marketing

How to treat and prevent common marketing copy maladies

As a freelance writer and daily reader of marketing copy, I see a range of marketing copy that suffers from various maladies—some acute, some chronic. Rarely are these conditions fatal to your business, but they keep you from fully flourishing.

Who should send email for your company? 3 marketers share their perspectives

Email marketing is an important strategy for companies, but creating and sending messages can be a bottleneck. Companies can let other team members in on the task, but you have to do it right.

How to write Instagram captions for your business

How to write a blog post outline: A step-by-step guide

The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.

4 marketing automation ideas for better post-purchase engagement

A little forethought and help from automation tools gives you the opportunity to really wow your customers after they've made a purchase.