Articles tagged "Marketing"

Progressive profiling: a non-icky way to collect customer data

How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.

How automating our offer process helped us generate more leads and book more calls

Each day hundreds of visitors request offers from multiple providers. If you don’t have the infrastructure to send them what they want, your leads go cold. This is where we started from. Adding automation helped us change that.

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

5 videos you should embed on your website

Videos are huge on social—but it's easy to forget that you have another spot for videos that's even more visible: your own website. 

I joined 4 Slack groups for marketers to see which are worth your time

Being part of a professional community can help you be better at your current job and grow your network for when it's time for your next one. I wanted to get a sense of what marketing Slack groups were like, so joined a few—and here's what I found

How to find low competition keywords that drive traffic

There's so much information to be gained from a simple Google search, and low-competition keywords are there for the taking. So, go ahead, grab them up, and put them to good use driving traffic.

How to self-edit: A 5-step process

When a piece of marketing starts and ends with you, it's hard to be objective. Here are tips from fellow marketers about how to self-edit your writing.

How to repurpose long-form content across different social channels

How to collect the right information for your creative briefs

Working for an in-house design team means that your colleagues will assume you have all the context you need to create your designs. You all work for the same company, so you all know all the things, right? Not so much.

5 types of drip email campaigns to help you sell your online courses

When drip campaigns are goal-oriented and relevant to the audience, they can be just what you need to get people to sign up for your course. But where do you start? Here are five types of drip campaigns to get you started.