Articles tagged "Marketing"

How to spot content marketing in search results

Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?  It should.

How to write a bio that gets results

Your bio can work wonders for you and your business—here's how to write one, including a template to start with.

5 tips to help you grow your design skills quickly

From things you should avoid to helpful tips that aren't obvious to a design beginner, here are some of the most helpful hacks of design professionals.

5 ways to use TikTok in your professional life

TikTok has quickly become my new way to keep myself up-to-date on business trends and work hacks. I've been able to productively leverage TikTok to grow my business and help me professionally. 

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

How to pitch your small business to the press

As the founder of a digital marketing company, I know how important press is for small businesses. Here I'll walk you through the process I use with my clients to help them secure those headlines.

How SMBs can leverage omnichannel technology to run efficiently in the new normal

Every business has been affected by the pandemic, but those that were willing to pivot had an easier go at it. I work in the automotive industry, and in early 2020, dealerships scrambled to set up online pricing, catalogs, and digital showrooms.

Tapping into missed lead generation opportunities

Inbound marketing leads are one of the best ways to establish strong connections with your target audience. These folks took the first step of engaging with your brand, so it's up to you to capitalize on that.

Expanding your digital footprint by investing in SEO

If you're like me, then you know what it feels like to be working in your business rather than on your business. After all, there are assignments to get done. It's easy to fall into the day-to-day.

How to DIY your business videos

Are you not making video to promote your business because you're afraid if you try something new it won't be perfect? I get it. You want to make it good enough to represent your brand well. And I want that for you too. That's what this guide is for.