Articles tagged "Marketing"

5 ways marketers can repurpose webinar content to maximize ROI 

Between coming up with topics, coordinating with guests, and dealing with the inevitable last-minute tech issues, webinars are resource-intensive. You're putting too much effort into them to let that content sit around and collect dust. 

3 content marketing strategies that bring in leads for SaaS startups

About five years ago, when I started my SaaS content marketing journey, generating leads with a SaaS blog was fairly simple. You looked for keywords, covered them with blog articles, built a few backlinks, and watched your traffic grow. Not anymore.

How to influence the product roadmap (if you're not a product manager)

Depending on how your company is structured, your product team (or teams!) might be juggling several different projects at once. If you're not on a product team, it can be challenging to get your project prioritized and added to the product roadmap. 

How to deliver content that matters

I've been in the content marketing biz for four years, and for a lot of that time, I felt conflicted about my work. Why? It felt like there was no meaning in the words I wrote and read.

How to create and write a content marketing strategy (with template)

I've created content strategies for a variety of businesses, so I know what works—and what doesn't. Here are my tips for how to put together a content strategy, including a content strategy template to get you started.

Modernizing marketing at a 56-year-old nonprofit

Amigos de las Américas had decades of success, but its systems hadn't been updated to support its mission in a modern way. Automation with Zapier helped them do that, without diverting funds away from youth leadership and service programs.

How to use Zapier to avoid duplicate entries in Zoho CRM

Lead generation is the bread and butter of digital marketing. If you've been generating leads for any length of time, you likely encountered a common issue: data duplication in your CRM. Use Zapier to keep that from happening.

How to prioritize advertising platforms (with template)

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

7 ways to come up with blog post ideas for your business

If you're trying to create content for your company blog, you need a consistent stream of ideas to fill the pipeline. But where are those ideas supposed to come from? Here, I'll show you some tricks I use to find blog post ideas that work for my business.

4 tips for creating an inbound marketing strategy for your small business

The term inbound marketing gets thrown around a lot. The B2B software company HubSpot first coined it over a decade ago, defining inbound marketing as a strategy that attracts customers by creating valuable content and experiences tailored to them.