Articles tagged "Marketing"

Make social media monitoring easier with automation

These days it can be pretty hard to keep tabs on your brand, your campaigns and other events you want to follow online without expensive social media monitoring software.

Passive income automation: How I built my fitness business using Zapier

A healthy and active lifestyle is a key ingredient of my own happiness and my drive to maximize happiness for me and the people around me. I've transformed my passion for fitness into a business which helps me achieve financial freedom.  

Easily match new leads with the right Google ads

Whether your email newsletter subscribers are already customers or they have the potential to be, you'll probably want an easy way to get your ads in front of them—without having to manually transfer customer data between your apps.

Postcards: An automated take on a classic marketing channel

When we think of quick, effective marketing communications channels we tend to think of email and social media. But don't overlook trusted channels like direct mailed postcards—which can now be automated.

How BlitzMetrics founder Dennis Yu uses Zapier in his marketing workflows

Dennis Yu is a powerhouse in the digital marketing space. He has advised many large well-established brands on how to more effectively market their goods and services. Automation with Zapier is a critical part of the future of marketing.

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

5 tips for creating a case study that converts

A few months ago, I started working on my first series of case studies. I came into it a bit daunted by the idea, but I learned so much about what works—and what doesn't. My last case study series boosted our sales and reconnected us with some old clients.

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

How a financial blogger uses Zapier to save time on her side hustle

Taking on a side job is common financial advice, but the reality is that it's often difficult for people to maintain a side hustle on top of a full-time job without a major time sacrifice—especially if you decide you want to retire early. 

Landbot: App spotlight

Landbot helps your brand interact with your customers automatically using conditional logic on your website. With it, you can personalize client journeys in real time.