Articles tagged "Marketing"

How AlchemyLeads improved lead outreach with automation

Like any business, AlchemyLeads succeeds when we turn leads into satisfied clients. For us, that process starts with lead outreach. When we added automation and more personalization, monthly leads grew 240% in the most recent quarter.

How to report on social media marketing results (with template)

No matter how much time humans spend on social media, it can still be hard to convince people of its value for a business. I've been a social media marketer for years, and I still sometimes struggle to show my company the impact that social can have.

How to prioritize advertising platforms (with template)

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

3 content marketing strategies that bring in leads for SaaS startups

About five years ago, when I started my SaaS content marketing journey, generating leads with a SaaS blog was fairly simple. You looked for keywords, covered them with blog articles, built a few backlinks, and watched your traffic grow. Not anymore.

How to find and pick the right influencer for your business

There are thousands of social media influencers and micro-influencers. Here's how to wade through the options and pick the right one.

The beginner's guide to lead management

New to lead management? This infographic will show you everything you need to know about the lead lifecycle—and how automation can help you find, nurture, and win more leads.

How to build creative PR campaigns

After working in creative marketing and digital PR/SEO for about eight years now, I've had to adapt to a range of different teams with different skill sets. Creativity is so personal that you can't use the same kinds of ideas over and over.

9 examples of conversational marketing that helped businesses grow

Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.

How to write an elevator pitch that lands (with template)

With increasingly short attention spans, the immediacy of social media, and the vast quantity of information bombarding people on an hourly basis, the concept of a short, attention-getting pitch is still valid.

Zapier report: Marketers lead the pack in automation at work