Articles tagged "Marketing"

How Moosend's marketing helped it scale from startup to acquisition—and beyond

For the Moosend family, it took 10 years of consistent planning and execution to become an industry leader and a popular email marketing tool among top-level marketers. Here's how we did it.

What PR agencies will and won't do—and how to hire one

I'll walk you through what public relations agencies do and don't do, how to know if you need one, and if you do, how to hire one.

How to advertise on Twitter

I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. 

How to treat and prevent common marketing copy maladies

As a freelance writer and daily reader of marketing copy, I see a range of marketing copy that suffers from various maladies—some acute, some chronic. Rarely are these conditions fatal to your business, but they keep you from fully flourishing.

Why is Mailchimp so popular?

If you asked the average person to name an email marketing platform, I'd bet almost all of them would say one of two things: "what's an email marketing platform?" or "Mailchimp."

Who should send email for your company? 3 marketers share their perspectives

Email marketing is an important strategy for companies, but creating and sending messages can be a bottleneck. Companies can let other team members in on the task, but you have to do it right.

Inject humor into your marketing strategy—even in Tough Times

Here are some tips for writing humorous copy without embarrassing your brand.

How marketers can move from languishing to flourishing

2021 may have been the year of languishing. But with the right steps, you can increase motivation and feel more engaged with and excited about your marketing work—and officially leave languishing behind to make this the year of flourishing.

How to earn media coverage through data-driven PR 

Here, I'll walk you through why data-driven PR works, offer suggestions on how to do it effectively, and show you some examples of our own data-driven content marketing.

How this marketing company tracks lead data for clients in real time

Discover how Sixth City Marketing uses automation to keep data up-to-date for client check-in calls at a moment's notice