Articles tagged "Marketing"

How to launch and automate a referral marketing campaign

Referral marketing is getting your current customer base to help you find more customers. Behind it, is the expectation that your current customers talk to their friends, family, and network and that if they're happy with your business, they'll share it.

How to run a marketing audit with just a spreadsheet

It's possible to keep year-end marketing audits simple. You don't need a bunch of time or fancy tools—just a place to jot down your thoughts. Here's a simple marketing review template to get you started.

Stand out in a noisy world by surprising your customers

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

Where to publish thought leadership content

Publishing thought leadership content is an effective path to building trust and authority. But it's not enough to write compelling content. To execute an effective thought leadership campaign, you need to think critically about where to publish.

How to make your Twitter memes accessible for screen readers

Many popular Twitter meme formats can fall flat for screen reader users. If you want to make your web content accessible, you'll need to tweak your memes. Here are a few tips.

Facilitate internal understanding of your products with this template

This "product on a page" template will help you communicate new products and features to your marketing team.

How to humanize your B2B marketing strategy

You're not marketing to businesses, you're marketing to the people who run and work at those businesses.

5 tips for working with freelance designers

I have good news: the outcome of collaborating with a freelance designer on your project doesn't have to be left up to the Fates. Here are a few things you can do to improve your work with freelance designers and increase the chances of project success.

How to launch a paid webinar

Offering free webinars to generate leads is great, but raise your hand if you would rather add some direct revenue to the mix too. Here's how we at MailerLite have helped our clients figure out how to monetize their webinars.