Articles tagged "Marketing"

11 Linkedin Lead Gen Form examples to inspire your next campaign

How to rank #1 on Google by analyzing weaknesses in search results

If you can identify the SEO gaps and mistakes that competing sites make, you can leverage that insight to inform your content strategy and outrank them. Here's how.

How to check Instagram analytics (and apply them to your social strategy)

Here's how to check analytics on Instagram and other tools, and how to apply your findings to your social media strategy.

4 ways to automate Pardot

When you connect Pardot to the other tools you use, you can automate your entire lead management workflow to speed up your pipeline.

6 ways to automate Marketo

With automation, you can streamline your Marketo workflows so you have more time to create innovative marketing campaigns your customers will love. 

4 ways to automate Dotdigital

When you use automation to combine Dotdigital's smart customer engagement features with your most-used tools, you exponentially increase your team's impact.

Zero-click and no-click content

No-click and zero-click content are types of standalone content (usually at the top of the funnel) that provide your market with useful information, asking nothing in return.

How to find unlinked mentions and turn them into backlinks

After three months of prospecting and contacting the folks who'd name-dropped us, we managed to reclaim 53 unlinked mentions on high-authority sites. Here's how we did it.

How to optimize your sales page for conversions

Unsurprisingly, there's no magic "secret" to writing copy that creates meaningful connections. It's simply about making readers feel understood. And when it comes to empathy, no amount of marketing hacks can substitute for deep customer research.

A guide to A/B testing your email campaigns (with examples and tips)

A/B email testing can help you gauge the effectiveness of specific changes in a campaign. Here's how to execute it, plus tips on how to use the results.