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3 min read

How to add new leads from Facebook Lead Ads to ActiveCampaign

By Kaylee Moser · February 10, 2023
Hero image of the Facebook Lead Ads app logo connected to the ActiveCampaign app logo on a light blue background.

Reaching out through Facebook Lead Ads is a smart way to capture leads. But gathering potential customer info is just the first step in your marketing journey. Reaching out to those leads quickly and efficiently is essential to turning prospects into paying customers.

Adding lead data to your marketing automation software is a critical next step in your lead generation process. And the faster you add leads to a tool like ActiveCampaign, the faster you can convert customers. With a Zap—our word for Zapier's automated workflows—you can add new leads from Facebook Lead Ads to ActiveCampaign automatically so you streamline your lead generation efforts.

Zapier is the leader in no-code automation—integrating with 5,000+ apps from partners like Google, Salesforce, and Microsoft. Build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

Add leads from Facebook Lead Ads to ActiveCampaign

Zapier lets you create automated workflows called Zaps, which send your information from one app to another. You can create your own Zap from scratch without any coding knowledge, but we also offer quick templates to get you started.

If you'd like to start with a template, click on the Zap template below, and you'll be taken to the Zapier editor. You'll need to create a Zapier account if you don't already have one. Then, follow the directions below to set up your Zap.

Add or update ActiveCampaign contacts with new Facebook Lead Ads leads

Add or update ActiveCampaign contacts with new Facebook Lead Ads leads
  • Facebook Lead Ads logo
  • ActiveCampaign logo
Facebook Lead Ads + ActiveCampaign

Facebook Lead Ads is a premium app—available on Zapier's paid plans. Learn more about premium apps

Set up your Facebook Lead Ads trigger

First, set up your trigger, which is the event that starts your Zap. If you're using the Zap template, this will already be selected for you. Otherwise, select Facebook Lead Ads as your trigger app and New Lead as your trigger event.

Facebook Lead Ads is selected with New Lead in the Event dropdown.

Click Continue. You'll be asked to select your Facebook account or to connect a new account, if you haven't already. Select or connect your account, then click Continue.

A trigger step in a Zap editor with an account selected in the Facebook Lead Ads account field.

Now it's time to set up your trigger step. Select the Facebook Lead Ads page and form you'd that will collect the leads you want to add to ActiveCampaign.

A Facebook Lead Ads trigger step in the Zap editor with a Facebook Lead Ads page and form selected.

If you haven't already created a Facebook Lead Ads form, make one now following Facebook's tutorial. For our example, we made a simple form that collects the lead's name, email, and an answer to a question about ice cream.

The forms page within a Facebook Lead Ads account.

When you've finished creating your form, return to your Zap and click Refresh fields to refresh the form menu so you can see your new form.

Once you've selected a page and form, click Continue

Next, test your trigger step. This will pull in sample data from Facebook Lead Ads which will be used to set up the rest of your Zap.

A successful test page in the Zap editor.

Click Continue to finish your trigger step and move on to your action step.

Set up your ActiveCampaign action

Now it's time to set up your action step. If you're using the Zap template, your action app will already be selected for you. Otherwise, select ActiveCampaign as your action app and Create or Update Contact as your action event.

The ActiveCampaign app is shown selected with Create or Update Contact selected in the Event field.

This will prompt you to sign in to your ActiveCampaign account. If you haven't connected ActiveCampaign to Zapier before, you'll need to configure the API Url and API Key.

In your ActiveCampaign account, select Settings from the menu on the left-hand side and click the Developer tab. This will show you your API Url and API Key. Both are required for this integration to work.

The Developer tab in the Settings section of an ActiveCampaign account, showing an API URL and Key.

Back in your Zapier account, paste your API Url and API Key in the appropriate fields and click Yes, Continue.

A pop-up window asking for permission to allow Zapier access to your ActiveCampaign account with fields to add an API key and URL.

Now, select your account from the account dropdown and click Continue.

Select an ActiveCampaign account in the account dropdown menu.

Now it's time to set up your action step. Customize your new subscriber by adding, at minimum, the ActiveCampaign ID of the contact or their email. Since most (if not all) of these leads coming in will be new contacts, we recommend using the email.

You can map data from your previous Facebook Lead Ads step by clicking in a field and selecting data from the dropdown menu.

Learn more about field mapping in our Zapier quick-start guide.

An action step in the Zap editor with Facebook Lead Ads data added in some of the fields.

Fill in the information that you need for your contact, then click Continue.

Now it's time to test your Zap. Once you've run your test, you should see a new contact in your ActiveCampaign account.

A sample email address and contact shown added to an ActiveCampaign account.

If everything looks right, you're now ready to use your Zap. Now every time you capture a new lead through Facebook Lead Ads, they'll automatically be added to ActiveCampaign. Speed up your lead funnel with no extra effort.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'