How to add leads from Facebook Lead Ads to a Mailchimp list

If you work in marketing, you understand the power of Facebook Lead Ads. By including a form on your ads, you can easily collect customer information without sending customers to a new page—which can lead to churn. This kind of lead generation has proven to be highly effective.

But the work doesn't stop there. Once you've collected your leads, you need to move that information into the system you use to reach your customers—like Mailchimp. With Zaps—our word for Zapier's automated workflows—you can add new leads to your Mailchimp list, speeding up your follow-up and scaling your lead management automatically.

Add new Facebook Lead Ads leads to Mailchimp

Zapier lets you create automated workflows called Zaps, which send your information from one app to another. You can create your own Zap from scratch without any coding knowledge, but we also offer quick templates to get you started.

If you'd like to start with a template, click on the Zap template below, and you'll be taken to the Zapier editor. You'll need to create a Zapier account if you don't already have one. Then, follow the directions below to set up your Zap.

Set up your Facebook Lead Ads trigger

First, set up your trigger, which is the event that starts your Zap. If you're using the Zap template, this will already be selected for you. Otherwise, select Facebook Lead Ads as your trigger app and New Lead as your trigger event. 

Click Continue. You'll be asked to select your Facebook account or to connect a new account, if you haven't already. Select or connect your account, then click Continue.

Next, customize your Zap trigger by selecting the Facebook page and form you want to use with this Zap.

If you don't already have a form for your Facebook Lead Ad created, now's the time to make one. Follow Facebook's tutorial if you're not sure how.

For our example, we made a simple form that collects the lead's name, email, and an answer to a question about ice cream.

When you've finished creating your form, return to your Zap and click Refresh fields to refresh the form menu so you can see your new form.

Once you've selected a page and form, click Continue. 

Next, test your trigger step. This will pull in sample data from Facebook Lead Ads, which will be used to set up the rest of your Zap. It should look something like this.

Click Continue to move on to your action step.

Set up your Mailchimp action to add new subscribers

Now it's time to set up your action step, which is what happens after your Zap is triggered. First, create or log in to your Mailchimp account and make sure you have an Audience set up.

Next, select your action app and event in your action step in the Zap editor. If you're using the Zap template, this will be selected for you. Otherwise, select Mailchimp as your action app and Add/Update Subscriber as your action event.

Next, select your Mailchimp account or connect a new account if you haven't already connected it with Zapier. Once you've selected your Mailchimp account, click Continue.

Now it's time to set up your action step. Customize your new subscriber by selecting, at minimum, the Audience and Subscriber Email address. You can map data from your previous Facebook Lead Ads step by clicking in a field and selecting data from the dropdown menu.

Fill in the rest of the information that you need for your campaign, like the customer's name and email. 

If you would like this Zap to update the information for existing subscribers in your Mailchimp account, make sure to select Yes in the Update Existing field. 

Please note that any changed data that comes in for an existing subscriber—such as name, email, or address—will overwrite whatever information is already listed in the existing Mailchimp contact. If you select No in the Update Existing field, the Zap will stop and not add a duplicate subscriber if one already exists.

Once you're finished filling out this section, click Continue and test your Zap. After running your test, you should see a new contact on your Mailchimp Audience page in Mailchimp.

If the Zap worked correctly and added the contact to your audience how you'd like it to, you're now ready to use your Zap.

Congrats, you did it! From now on, every new Facebook Lead you get will be added to your selected Mailchimp Audience.