The 15 best Shopify apps in 2026

It can be dizzying for Shopify merchants to scroll through the thousands of available apps, and sometimes, you just want a recommendation. That's why I turned to Shopify merchants and online discussions to find out which apps they use.

Keep in mind that depending on what you're selling—and who you're selling it to—these apps might not be the right choices for you. These are the best tools according to the merchants I spoke to and conversations I read, but it's definitely worth browsing the directory and perusing other lists, too, to see what else is out there.

The best Shopify apps

• ShipStation for shipping

• Klaviyo for email marketing

• Loox for product reviews

• PageFly for landing pages

• Matrixify for data management

• Yotpo Loyalty and Rewards for loyalty programs

• ReferralCandy for referral marketing

• Conjured for memberships

• Recharge for subscriptions

• Rebuy for upselling and cross-selling

• Smart SEO by Sherpas for SEO

• Bulk Product Edit by Hextom for product detail editing

• Gorgias for customer support

• Tapcart for mobile app building

• DataFeedWatch for managing product feeds

What is a Shopify app?

A Shopify app is an add-on that brings more functionality to Shopify. 

Sometimes, a Shopify app is found only on Shopify—it's built for Shopify (and sometimes by Shopify). For example, Linkpop is a free Shopify app that lets you sell on Shopify from a link in bio page. Linkpop doesn't exist outside of Shopify.

But in a lot of cases, Shopify apps are integrations with existing apps. For example, Mailchimp has a Shopify app, as does HubSpot. If you already use a specific app, check to see if it has a Shopify app—it probably does, and it means you can bring its functionality directly into Shopify.

The best Shopify apps at a glance

Best Shopify app for shipping

ShipStation

As you can imagine, there are countless shipping apps on Shopify. If you already use a shipping app for your business and you're just switching to Shopify, your existing solution almost certainly already has a Shopify app.

But if you're shopping around for a new shipping app—one that plays really well with Shopify—ShipStation is a great option.

Justin Yampolsky, managing director of Muzeum (part of Global Bullion Suppliers), told me his favorite thing about ShipStation is how easy it is to use—it saves his team about two hours a day. 

It's especially helpful if you have multiple stores. "It can integrate into one area where we can manage shipping details, and it easily syncs with different stores we have, along with eBay," Justin told me. He also noted how intuitive it is to manage returns and create pre-paid shipping labels. And that's just the tip of the shipping iceberg: ShipStation also lets you view stock levels, set inventory alerts, and allocate stock using real-time insight into the SKUs. 

ShipStation also integrates with Zapier, so you can connect it to all the other apps you use, too. Automatically create orders based on invoices or payments, notify team members of new orders, and track all your orders wherever you spend your time. Learn more about automating ShipStation, or get started with a pre-made workflow.

ShipStation pricing: Free for up to 10 total shipments with limited features; from $14.99/month for up to 50 shipments per month

Best Shopify app for email marketing

Klaviyo

Email marketing is another big category on Shopify—search for it, and you'll get about 1,000 hits, hundreds of which will get the job done. If you're already using Mailchimp, Omnisend, Brevo, tinyEmail, ActiveCampaign, or really any other email marketing app, you should stick with it and connect it to Shopify. 

But if you're just starting out with email marketing and looking for a good option for Shopify, Klaviyo is a great pick. Its standalone app is already eCommerce-focused, so it brings a lot of great functionality to Shopify.

Klaviyo allows you to customize email marketing campaigns for customer segments, leveraging real-time and historical data. It can create coupon codes, offers solid built-in campaign templates (many of which are eCommerce-specific), and has great tracking reports.

Ben Camerota of MVP Visuals, which sells custom displays, event booths, and signs, told me that "Klaviyo has been our most important Shopify app since we began using their service five years ago." He continued: "Across three different eCommerce sites we operate, Klaviyo allows us to stay in touch with our clients via email and SMS in so many ways that are critical to our success: to send quotes, automate our art proof process, recover abandoned carts, and even request reviews."

He also told me that the app has a great support community, which allows them to request feedback and learn from other experienced Klaviyo subscribers.

Plus, Klaviyo integrates with Zapier, so it works well with all the apps you use—not just Shopify. For example, you can automatically add purchasers to your email lists or send new subscribers to ads audiences. Learn more about how to automate Klaviyo, or get started with a pre-made workflow.

Klaviyo pricing:  Free for up to 250 contacts on email and 150 SMS/MMS credits; paid plans start at $15/month for SMS and $20/month for email.

Best Shopify app for product reviews

Loox

Social proof will always be integral to customer growth for eCommerce stores, and reviews are one of the best ways to offer that proof. 

Loox helps you incentivize customers to submit video and photo reviews. It then lets you customize where those reviews appear on your site, using widgets that layer seamlessly with your design template. Loox incentivizes reviews through email campaigns in order to offer customers discount codes and other extras.

Tom Golubovich uses Loox at the direct-to-film (DTF) printing service, Ninja Transfers. He told me: "Loox is a fantastic app for building brand trust and authority using neatly designed photos and reviews." He also went out of his way to tell me that it works really well with all of Shopify's other features, no matter what you're trying to build.

"Our store is heavily packed with product visuals, recommendations, and reviews across so many different pages," he said, "which is why we needed an app that seamlessly handles all of these additions and offers various widgets to optimize each and every page. We tested a few competitors, but we found Loox to fit our needs the best."

Loox pricing: From $12.99/month for 100 monthly review request emails (no video reviews); from $39.99/month to add video reviews and all integrations.

Best Shopify app for landing pages

PageFly

Different types of page builders vibe with different people. While Shopify has its own page builder for you to use, you can also find more options on the app store if it's lacking the features you want.

Many of the merchants who shared their opinions chose PageFly as one of their favorite apps—including Kate Ross, hair and beauty specialist at Irresistible Me, a hair extension and wig company. "For creating custom landing pages, this app is awesome. No coding needed, just drag and drop. We've used it to design promo pages and tweak our homepage without having to bug a developer," Kate says.

Many of the reviews on the Shopify App Store also praise the app's customer service, and the app team's responsiveness to reviews backs up those claims. So, if you need extra help getting your page together or notice a bug, you can count on PageFly's support to lend a hand.

PageFly pricing: Free for 1 published slot (equivalent to 1 page or section); from $18/month for 3 published slots and higher

Best Shopify app for data management

Matrixify

Matrixify is a data management app for Shopify. It can import data from other eCommerce platforms, like WooCommerce, Big Commerce, and Lightspeed, as well as other databases like Excel and Google Sheets. This kind of bulk updating from other sources can save hours of manual work.

Mathias Mohlund, CEO and founder of Collectors Cage, which sells new and vintage bags and accessories, told me that Matrixify was huge for his team: "This powerful tool allowed us to streamline our data management on Shopify in ways we never thought possible. With Matrixify, we could bulk import and export data, make inventory updates, and handle stuff like order processing and customer management incredibly efficiently. We've saved hours of manual work."

Mathias particularly appreciates Matrixify's robust error-checking mechanism, which helped his team minimize "mistakes in data entries, ensuring accuracy and consistency across our online and offline channels." He continued: "We also liked the ability to customize data fields and create tailored reports, which has given us deeper insights into our sales trends and customer preferences to help us make more informed business decisions."

Matrixify: Free for 10 products, collections, customers, discounts, orders, payouts, pages, blog posts, and redirects; from $20/month for massively increased quantities of each.

Best Shopify app for loyalty programs

Yotpo Loyalty and Rewards

Customer loyalty programs add a professional touch to your store and encourage customers to come back. While they can be tricky to code on your own, Shopify has apps to do the job for you.

Yotpo Loyalty and Rewards (a separate app from Yotpo Subscriptions) enables you to make your own loyalty program. It also has more than 20 pre-made programs you can use out of the box if you don't want to fiddle around with them.

Klatch Coffee's Justin Christopher shares how the company uses Yotpo Loyalty and Rewards for its Klatch Rewards: "This app allows us to award and track points for customers' actions—like making purchases, following on social media, and more, and also handles customers' redemption of their accumulated rewards points. One of the best features is the ability to offer a fully customized loyalty program with little, or even no, custom coding or developer cost—allowing us to spend our time on marketing and customer communications instead."

This app covers just one part of Yotpo's full retention marketing platform, which also includes email and SMS marketing, subscriptions, and reviews. And Yotpo works with Zapier, so you can automate your retention marketing with automations. Check out some examples to get you started.

Yotpo Loyalty and Rewards pricing: Free with basic reward program features for stores with fewer than 100 monthly orders; from $199/month and $0.20 per order after 500 orders/month for all reward program features

Best Shopify app for referral marketing

ReferralCandy

Another way to encourage your customers to advocate for your brand is to start a referral marketing program. ReferralCandy automates the process by enabling you to create and share codes that give your customers and their friends discounts on your products.

At BirdieBall Golf, a home golfing supply business, customers can share a discount code with their friends who also play golf through ReferralCandy. Sales director Katie Breaker says, "We were able to increase our orders by 20% from referrals during holiday seasons, and we were able to track all of our referrals easily, which made it easy to make changes."

ReferralCandy's analytics directly track the revenue you make from your referrals so you can see the impact of your campaigns. You can further break those numbers down into revenue from initial and subsequent referrals.

Additionally, ReferralCandy connects to Zapier so you can integrate it with the other apps you use to manage your store. For example, you can automatically create purchases in ReferralCandy or track completed checkout sessions by creating ReferralCandy purchases.

ReferralCandy pricing: From $39/month for a limited number of referral and affiliate marketing campaigns; seven-day free trial available

Best Shopify app for memberships

Conjured

The surge of subscription-layered eCommerce stores has led to launch after launch of membership apps. Conjured is a great example: designed to add a membership program to your existing store, it lets you customize tiers and set up perks for your customers to access content, classes, and downloadable media.

Bryce Thomas of Obsessed Garage, a store specializing in garage and home products, told me that Conjured is what allowed them to monetize their digital platform and offer exclusive benefits to members of their Inside The Hex program. "This space is designed for those passionate about Obsessed Garage, providing behind-the-scenes insights into building the business, discovering new products, and more," he told me. "Being integrated with Shopify makes managing memberships a breeze because they're managed directly on the Shopify backend versus something like PayPal or Stripe."

Using Conjured, Obsessed Garage can have customers buy a membership subscription as if it were a product on their store, and it doesn't require any third-party gateways or payment processors. According to Bryce, "this increases conversions because of the ease of commitment and also allows memberships to be purchased at the same time as regular products."

Conjured pricing: Free for Shopify Development Stores; from $19/month for unlimited members and membership revenue; from $69/month for lower transaction fees.

Best Shopify app for subscriptions

Recharge Subscriptions App

Alternatively, you might be interested in earning recurring revenue from product subscriptions over memberships. While Shopify has its share of subscription apps to choose from, Recharge came up often among the shop owners I talked to as the best all-arounder. It enables you to design your subscribers' experience through capabilities like a custom customer portal, unique cancellation offers, and curated bundles.

Valor Coffee, a coffee business with a Shopify store, uses Recharge for its coffee subscription program. According to co-owner Riley Westbrook, Recharge provides greater predictability and stability for Valor Coffee's business. Having subscriptions locked in ahead of time allows the team to secure funding earlier. Plus, Recharge's SMS subscription management features through its Concierge SMS add-on keep customers around longer.

Riley says, "To date, Recharge accounts for approximately 35% of my monthly online revenue and allows me to track the exact amount of product sold each month to be able to create exacting roasting schedules based off of the volume of products being sold."

Recharge also works with Zapier so you can connect it to your favorite eCommerce and marketing apps. Integrate Recharge into your daily processes by adding people who cancel subscriptions to specific email campaigns, posting new customers in Slack, or sending SMS messages to new Recharge customers.

Recharge pricing: From $99/month plus processing fees per transaction; custom plans available for high-volume users

Best Shopify app for upselling and cross-selling

Rebuy Personalization Engine

Shopify has a built-in product recommendations feature where you can choose what other products to recommend on a product page for upselling and cross-selling. But this process can get tedious when you have a lot of products, and it only offers one approach to increasing average order value.

Rebuy Personalization Engine adds personalized recommendations across your store, including on product pages, in checkout, and in your search bar. You have numerous options for encouraging customers to add to their orders, including gift suggestions and bundles. Steve Hutt, owner of eCommerce Fastlane and former Shopify employee, considers Rebuy Engine his favorite app. "What I love most is how it remembers what customers buy and browse and then shows them products they're actually interested in. It's basically like having your best sales associate working around the clock, making perfect suggestions to every shopper," Steve says.

"I also like how it increases order values," Steve adds. "The smart cart feature suggests related items in such a smooth way that customers actually appreciate the recommendations. And I can't say enough good things about their support team—Monica and Tom are incredibly helpful when you need them."

Rebuy pricing: Free for development stores and monetized checkout offers from brands; from $25/month per feature package; 14-day free trial available

Best Shopify app for SEO

Smart SEO by Sherpas

Before people buy from you, they need to find you. That's why SEO remains one of the most important things for merchants as they build out their stores. If you already use an SEO tool, check to see if it has a Shopify app, but if you're looking for an SEO app built for Shopify, Smart SEO is a great place to start.

Raivis Kaspars of ETNA DESIGN, which sells outdoor furniture and furnishings, uses Smart SEO to optimize his store. ETNA uses Smart SEO to quickly edit tags for multiple products, collections, and pages at once and to take advantage of customizable templates. "It identifies areas for improvement and allows us to easily fix them to improve the store's search engine rankings," he told me. "We've observed a consistent increase in customer visits since the app's implementation."

Smart SEO integrates with Google Search Console, uses AI to generate meta tags, helps you optimize everything from images to page speed, and can find broken links that could hurt your rankings.

Smart SEO pricing: Free for basic optimization; from $9.99/month for more features.

Best Shopify app for product detail editing

Bulk Product Edit by Hextom

Hextom's Bulk Product Edit app does exactly what its name implies: helps you quickly edit details for products in bulk—instead of one-by-one. It works with price details, but it can also change titles, descriptions, and SEO fields, along with any additional fields you add. For stores with a huge inventory, this is huge.

Jana Reid, founder and CEO of kids clothing and toy store Modern Rascals, recommended the app to me. "It solves a large number of operational pain points," she told me, "considering we have a large store with around 6,500 SKUs." Jana mentioned that they use it to activate discounts for hundreds of items at once and edit metadata like the materials, care instructions, or safety rating for a toy. And because you can automate it, you don't have to be in front of your computer to do it for seasonal things, like Black Friday. "Hextom makes it happen easily," Jana said.

Hextom Bulk Product Edit price: Free for unlimited bulk edit CSV import tasks, with 10 products per task and a 30-day backup; paid plans start at $9.99/month for more products and longer backups.

Best Shopify app for customer support

Gorgias

One name emerged among the Shopify merchants I talked to when they brought up customer support: Gorgias. This app integrates a helpdesk into your Shopify operations with the option for conversational AI support. All of the inquiries you get through channels like email and SMS appear in a single inbox for you to manage in one place.

Eric Javits is one such shop that uses Gorgias for customer service. CEO Dario Markovic says, "Customer support used to be a cost center. Gorgias helped turn it into a retention tool. Having order data, macros, and automation inside one dashboard has cut response times and allowed the team to focus on higher-quality customer interactions instead of repetitive tickets."

Besides its automation features, Gorgias' pricing model also allows businesses of all sizes to scale. It starts at $10/month for 50 included tickets—very reasonable for small stores—and ranges all the way to $900/month for 5,000 included tickets.

On top of its over one hundred built-in integrations with tools from this list, like Klaviyo and Recharge, Gorgias also integrates with Zapier so you can create tickets based on calls, reviews, canceled subscriptions, and more.

Gorgias pricing: From $10/month and $0.40 per additional ticket for live chat and basic features; plans from $60/month and $40 per 100 additional tickets include further customer service and automation features

Best Shopify app for mobile app building

Tapcart

Shopify's app selection also includes no-code or low-code options for turning your store into an app. If you have the vision but not the technical know-how, these apps can handle the job for you.

When a Shopify merchant on Reddit wondered how to create their own app, the r/shopify community most frequently recommended Tapcart. User kubrador recommends it for its flexibility. As they put it, it's not a "template slapper." Instead, it provides customization options as you build.

Plus, for users who do have some coding knowledge, Tapcart lets you modify the code and test it before publishing your app. This level of customization also lets you collaborate with developers without having to build your app from scratch.

Tapcart pricing: From $250/month for unlimited design blocks

Best Shopify app for managing product feeds

DataFeedWatch

At a certain point in scaling your Shopify product catalog, it can get difficult to maintain its presence across channels like Google Ads and search. It's simple to adjust your Google Shopping feed for five products, but it's much harder to keep up with 5,000.

DataFeedWatch helps you manage your product feeds with bulk editing and error reports. At Adalystic Marketing, Jaimon Hancock often uses it to manage Google Shopping listings for his Shopify paid media clients.

Jaimon says, "Setup is relatively quick and straightforward, but the real value comes after. You can manipulate product titles in bulk, easily segment products for different campaigns, add custom labels based on margin or performance, and fix feed errors without touching your actual Shopify data. For stores with large catalogs, especially, it's a game-changer for both paid and organic shopping performance."

These features also apply to other feeds, such as social media stores like Instagram shops and marketplaces like eBay. Additionally, you can import product data from other eCommerce platforms, including other Shopify stores, and export it to a DataFeedWatch-compatible channel.

DataFeedWatch pricing: From $64/month for up to 1,000 SKUs and three channels

Automate Shopify

By connecting Shopify to Zapier, you can focus more on the work that matters. Automatically add Shopify customers to Salesforce, post new store items to Pinterest, or save new orders to a Google Sheet.

Learn more about how to automate Shopify, or get started with one of these pre-built workflows.

Which Shopify apps should you use?

You have literally thousands of Shopify apps to choose from—sometimes even within one category. What works for one store might not hit the mark for you. If you're not sure where to start, think about your customer experience. Figure out what matters most to your customers, and then work backward from there to decide which apps you need.

Any of the apps on this list will save you time—and in some cases, increase sales—but there's an entire universe of other Shopify apps out there, too, so continue to explore as your store grows. 

Related reading:

• How to sell on Shopify: a 5-step guide

• How to set up a Shopify Stripe integration in 5 steps

• How to automatically add Shopify customers to Salesforce

• Use Shopify MCP to take action in your AI tools

This article was originally published in March 2024 by David Silverberg. The most recent update was in February 2026.