Drumming up business for your online store isn't as simple as launching a website. Beyond a great looking and functional website, you need a social media presence and your SEO has to be top notch. And that's just to get eyes on your products, let alone getting those potentials to become actual paying customers.
But, depending on the tools you use, you can cut through the complications. Edmonton's Be Epic, Inc., a digital marketing agency, simplifies and manages complicated processes for their customers. From social media management to SEO, web design to video production, Be Epic takes the complex and makes it digestible. When it comes to social media and advertising, Be Epic combines their efforts and automates their workflows.
To that end, Be Epic utilizes Facebook Lead Ads, the social media giant's homegrown advertisements. Paired with app automation tool Zapier, Be Epic automates lead creation for their clients in customer relationship manager (CRM) Ontraport and instantly emails sales reps the new leads' information.
Read on to see how Be Epic saves two hours advertising on social media every single week.
Send Facebook Leads to Ontraport
If you don't have a process in place when your leads start flowing, you'll be playing catch up while your leads move on. On Facebook, Be Epic runs multiple ad campaigns at a time, targeting different audiences for each client.
To maintain order, Be Epic funnels the leads into Ontraport using a Zap—a bridge between two or more apps.
So how do these Zaps work? When a new lead comes in from Facebook, Zapier takes that lead's information and sends an email to the appropriate sales rep. Then, Zapier creates a contact in Ontraport. For specific clients, the Zap continues on and sends another email to the lead this time.
Since each part of this workflow is vital and can be taken separately, we broke it down for you. Grab what works with your process and give it a shot.
Create or update Ontraport contacts from new responses to Facebook Lead Ads
Send an email and create a contact in Ontraport for new Facebook leads
Create contacts in Ontraport and send emails from new Facebook leads
With automation, Be Epic took the complex world of social media advertising and simplified it. Their clients don't have to worry about how to generate stellar leads, and Be Epic doesn't spend hours each week transferring new leads between different apps. Zapier makes it happen instantly, giving Be Epic more time to spend with their clients—and grow their client list.
All images courtesy of Be Epic, Inc.